Nick Chater is Professor of Behavioural Science at Warwick Business School. He founded WBS's Behavioural Science group, which is the largest of its kind in Europe, advises the UK's Behavioural Insights Team and was scientist-in-residence on the BBC Radio 4 series The Human Zoo. He is a member of the UK Committee on Climate Change, and a Fellow of the Cognitive Science Society and the British Academy.

An astonishing achievement. Nick Chater has blown my mind - as well as assuring me that my brain just doesn't work the way I think it does. I haven't been able to stop talking about the ideas in this book

Nick Chater is Professor of Behavioural Science at Warwick Business School. He founded WBS's Behavioural Science group, which is the largest of its kind in Europe, advises the UK's Behavioural Insights Team and was scientist-in-residence on the BBC Radio 4 series The Human Zoo. He is a member of the UK Committee on Climate Change, and a Fellow of the Cognitive Science Society and the British Academy.

An astonishing achievement. Nick Chater has blown my mind - as well as assuring me that my brain just doesn't work the way I think it does. I haven't been able to stop talking about the ideas in this book

Nick Chater is Professor of Behavioural Science at Warwick Business School. He founded WBS's Behavioural Science group, which is the largest of its kind in Europe, advises the UK's Behavioural Insights Team and was scientist-in-residence on the BBC Radio 4 series The Human Zoo. He is a member of the UK Committee on Climate Change, and a Fellow of the Cognitive Science Society and the British Academy.

An astonishing achievement. Nick Chater has blown my mind - as well as assuring me that my brain just doesn't work the way I think it does. I haven't been able to stop talking about the ideas in this book