Steven Secular is an independent scholar.

"The book offers a timely and original contribution to an understanding of the current, highly managed transformation of the globally differentiated access to media content. Secular convincingly argues that in many respects the NBA is a frontrunner regarding its global media strategies and thus--similar to Netflix for fictional content--can be taken as a lens into the wider marketization and mediatization of sport in a global multi-platform environment."--Markus Stauff, University of Amsterdam

• AcknowledgmentsIntroduction: The International House of Hoops The Court: Event Production, Streaming Television, and the Glocalization of Live Sport The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport The Office: The NBA's Executive Operation as a Global Media Empire The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment Conclusion: The House That Hoops BuiltNotes Index

Steven Secular is an independent scholar.

"The book offers a timely and original contribution to an understanding of the current, highly managed transformation of the globally differentiated access to media content. Secular convincingly argues that in many respects the NBA is a frontrunner regarding its global media strategies and thus--similar to Netflix for fictional content--can be taken as a lens into the wider marketization and mediatization of sport in a global multi-platform environment."--Markus Stauff, University of Amsterdam

• AcknowledgmentsIntroduction: The International House of Hoops The Court: Event Production, Streaming Television, and the Glocalization of Live Sport The Venue: Silicon Valley, Public Finance, and the Arena as Media Platform The Wires: Dark Fiber, Satellites, and the Global Infrastructures of Streaming Sport The Office: The NBA's Executive Operation as a Global Media Empire The Couch: At-Home Sport Spectatorship and the Multiplatform Viewing Environment Conclusion: The House That Hoops BuiltNotes Index