Business of Sport Management,The

Häftad, Engelska, 2013

1 138 kr

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Beskrivning

Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today’s sports management students, and equip future managers with the tools they need to succeed.

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Produktinformation

Utgivningsdatum:2013-02-06
Mått:188 x 247 x 24 mm
Vikt:1 040 g
Format:Häftad
Språk:Engelska
Antal sidor:632
Upplaga:2
Förlag:Pearson Education
ISBN:9780273721338

Utforska kategorier

Idrottsträning och coachning inom Sport, fritid och hobby

Mer om författaren

John Beech is a Senior Research Fellow at Coventry University, where he is the Head of Sport and Tourism at the Centre for Sustainable Regeneration Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Director of the Centre for the International Business of Sport, at Coventry University.

Innehållsförteckning

1 Introduction: The Commercialisation of Sport, John Beech & Simon Chadwick2 Governance in Sport, John Beech3 Ethics in Sport, Leon Culbertson, Mike McNamee & Emily Ryall4 The Role of the State in Sport, Chris Parker & Alan Barnard5 The Economics of Competitive Balance in Sport, Jon Guest6 The Impacts of Sport, Robert Kaspar & Sebastian Kaiser7 Organisational Behaviour in Sport Organisations, John Old8 Human Resource Management in Sport, Terrence Wendell Brathwaite9 Branding and Marketing in Sport, Norm O’Reilly, Ted Graham & Lindsay Rennie10 Sports Finance, Michael Barker11 Managing small and not-for-profit sports organisations, Cameron O’Beirne12 Strategy and Environmental Analysis in Sport, Andy Adcroft13 Managing Sport Operations: Quality, Performance and Control, Terri Byers14 The Internet, Online Social Networks, and the Fan Digital Experience, Boris Helleu & Maxence Karoutchi15 Sports and the Law, Karen Bill & Simon Gardiner16 Sport Event and Facility Management, Dave Arthur17 Sport Sponsorship and Endorsement, Des Thwaites & Yue Meng18 Sport Broadcasting, Harry Arne Solberg19 Risk Management in Sport, Dominic Elliott20 The Sports Betting Industry, David Morris21 Sports Retailing and Merchandising, Leigh Sparks22 Sports Media and PR, Steve Dittmore23 The Internationalisation of Sport, Simon Chadwick24 Sports Agents and Intermediaries, Anna Semens