Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

AvRoger Horberry

Häftad, Engelska, 2009

Del i serien Brilliant Business

124 kr

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Beskrivning

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know

it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone

who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.

Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to

reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Produktinformation

Utgivningsdatum:2009-07-23
Mått:135 x 216 x 11 mm
Vikt:269 g
Format:Häftad
Språk:Engelska
Serie:Brilliant Business
Antal sidor:180
Upplaga:1
Förlag:Pearson Education
ISBN:9780273727347

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Mer om författaren

Roger Horberry is a freelance copywriter and works for various design, branding and advertising agencies. www.rogerhorberry.com

Recensioner i media

Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.Wally Olins - Chairman, Saffron Brand Consultants Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.Michael Johnson, johnson banks

Innehållsförteckning

About the author Acknowledgements How to use this book Preface Part One – BackgroundChapter One – The basicsChapter Two – Three key thoughts Chapter Three – Brands and tone of voice Part Two – MethodChapter Four - BeforeChapter Five - DuringChapter Six - AfterChapter Seven – Here’s one I made earlier Part Three – Interviews Chapter Eight - How brilliant copywriters write their copy