Corporate Reputation, Brand and Communication

Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBS’s Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIM’s Professional Postgraduate Diploma module, Managing Corporate Reputation.www.fillassociates.co.uk

• 1 The Rise of Corporate Reputation2 The Scope of Corporate Reputation3 The Significance of Corporate Culture4 Measuring Corporate Reputation5 The Branding-Reputation Dilemma6 The Rise of Corporate Brands7 Measuring Corporate Brands8 The Future for Brands9 The Dimensions of Corporate Communication10 Contexts for Corporate Communication11 Symbols, Tools and the Media12 Methods of Corporate Communication