Chris Fill – författare
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14 produkter
Marketing Communications
Häftad, 2026
934 kr
Kommande
Marketing Communications explores how and why organisations use marketing communications to build brands and sell products. Drawing on multiple theories and frameworks, the authors consider strategies for audience engagement alongside the perspectives of brands, agencies and practitioners …
Corporate Reputation, Brand and Communication
Häftad, 2012
1011 kr
Lägg i varukorg
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape …
Corporate Reputation, Brand and Communication
E-bok, 2012
785 kr
Lägg i varukorg
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape …
Essentials of Marketing Communications
Touchpoints, Sharing And Disruption
Av Chris Fill
Häftad, 2011
1011 kr
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Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and …
Essentials of Marketing Communications
Touchpoints, Sharing And Disruption
Av Chris Fill
E-bok, 2011
803 kr
Lägg i varukorg
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and …
Advertising
strategy, creativity and media
Av Chris Fill, Graham Hughes m. fl.
Häftad, 2012
996 kr
Lägg i varukorg
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extensive coverage of …
Advertising
Strategy, Creativity And Media
Av Scott De Francesco, Graham Hughes m. fl.
E-bok, 2013
785 kr
Lägg i varukorg
CIM Coursebook 08/09 Marketing Communications
Häftad, 2008
667 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
CIM Coursebook 08/09 Marketing Communications
E-bok, 2012
642 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with …
CIM Coursebook 08/09 Marketing Communications
E-bok, 2012
642 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with …
CIM Coursebook 08/09 Marketing Communications
Inbunden, 2017
3156 kr
Lägg i varukorg
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
Marketing Communications
Häftad, 2023
994 kr
Lägg i varukorg
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9 th edition by Fill and Turnbull is the leading text that introduces …
Business Marketing Face to Face
Av Chris Fill, Scot McKee
Häftad, 2011
720 kr
Lägg i varukorg
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
