Business Marketing Face to Face

Häftad, Engelska, 2011

685 kr

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Beskrivning

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

Produktinformation

Utgivningsdatum:2011-10-01
Mått:189 x 246 x 21 mm
Vikt:668 g
Format:Häftad
Språk:Engelska
Antal sidor:344
Förlag:Goodfellow Publishers Limited
ISBN:9781906884550

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Recensioner i media

“Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing.”Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School

Innehållsförteckning

Acknowledgements; An Introduction to Business Marketing; Business Products and Services; Organisational Buying Behaviour; Relationship Marketing; Strategy: Segmentation, Positioning and Pricing; Marketing Channels; Supply Chains, Channel Structures and Networks; Managing B2B Relationships; Principles of Business Marketing Communications; The Business Marketing Communications Mix ; Personal Selling and Key Account Management; Index