Bokus
Service Management

Häftad, Engelska, 2013

Service Management

Av Bart Van Looy, Paul Gemmel, Roland Van Dierdonck

1300 kr

Skickas inom 7-10 vardagar

Beskrivning

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
 
This third edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies.  The book is based on three central strands of services management: customers, employees and operations.  The final part of the book addresses the issue of performance management and service strategy.

 

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

 

Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students

Produktinformation
  • Utgivningsdatum: 2013-03-14
  • Mått: 190 x 245 x 22 mm
  • Vikt: 800 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 544
  • Förlag: Pearson Education
  • ISBN: 9780273732037
Utforska kategorier
Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.