Getting to No1 on Google in Simple Steps

Häftad, Engelska, 2012

127 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue.

• Specific information on how to identify key search words, and how to identify niche markets with little or no competition

• Covers improving existing Google positions and keeping ahead of your competition

This series of vibrant books will teach you exactly what you need to know using

A friendly, visual approach
Easy-to-understand language
Practical hands-on tasks
Full-colour large format screenshots

To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page:

§ ALERT!– Explains and provides practical solutions to the most commonly

encountered problems

§ HOT TIPS– Time and effort saving shortcuts

§ SEE ALSO… - Points you to other related tasks and information

§ DID YOU KNOW? – Additional features to explore

§ WHAT DOES THIS MEAN?– Jargon and technical terms explained in plain English

Produktinformation

Utgivningsdatum:2012-11-01
Mått:189 x 233 x 9 mm
Vikt:398 g
Format:Häftad
Språk:Engelska
Antal sidor:192
Upplaga:1
Förlag:Pearson Education
ISBN:9780273774778

Utforska kategorier

Informationsteknik: allmänt inom Data och IT
Hårdvara inom Data och IT
Operativsystem inom Data och IT

Innehållsförteckning

Top Ten Tips Create a Google Account Optimize your Website Using Online Tools Learn to research keywords for content Use Webmaster Tools for Higher Ranking How to set up Google Alerts Learn how to mine SEO data from Google How to choose a commenting system for your website Choose the Channels to Market your Website on Learn to Socialise your SEO Establish a real-time web presence Chapter 1 Search engines and your business Understand Ranking Factors Create a Google Account Assess Your Own Website Understand How search volume affects your business Use Google Webmaster Tools Know what Website Ranking Elements you control Learn to see Google Rankings Understand the factors which affect your website’s ranking Understand Website Structure and indexing Use Social Sharing Tools Design your website for optimal SEO Speed up the indexing of your pages Increase the speed your website loads Create SEO friendly imagesChapter 2 URLs and Keywords Understand how a Search Query Works Learn How Keywords Work Know How To Implement Keywords on your Website Implement Keywords in Webpage Titles Check What Your Competitors Are Doing Check Backlinks to a Competitor Website Optimize your Website Using Online Tools Use Metadata for Better Ranking Incorporate Rich Snippets Link Your Website to Your Google Plus AccountChapter 3 Keywords and Content Learn to research keywords for content Group your keywords for better ranking Manage your website navigation Boost your website’s SEO importance Create a website SEO map Learn to use linking strategies for website traffic Create a linking strategy Create snippets which help your online visitors Use long-tail keywords Estimate your website traffic for specific keywords Use keywords naturallyChapter 4 Content and SEO What is spam content How to Understand Google’s Panda Update How to use Google’s Webmaster Tools How to Use Google Analytics to help with content How to avoid Google’s spam content signature trap How to use your website’s content to “Tell A Story” How to plan your website’s content How to see your content on the web How to create a content creation plan How to check for duplicate content issues To claim your website’s content so it cannot be copied To check whether you have claimed your website’s content successfully How to refresh your website’s content in the Google Index To socialise your website’s content Chapter 5 SEO Strategies and Your Business Learn how to create an SEO strategy for your business Learn to automate your SEO strategy Learn to set up Google Alerts Learn how to do a Vanity Search Learn to use social media to boost your SEO Learn how to link up social media profiles Learn to create content for high-volume traffic Learn how to check server response codes Learn how to increase conversions on your website Learn how to identify seasons traffic peaks in your websiteChapter 6 Analyzing SEO Performance Learn how to mine SEO data from Google Learn How to use real-time Analytics Learn how to use data visualisation to see where your website visitors come from Learn how to understand how your website visitors use your website Learn how to use Google’s Webm