Journalist's Guide to Public Opinion Polls

AvSheldon R. Gawiser,G. Evans Witt

Häftad, Engelska, 1994

508 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Inbunden

1 050 kr

Beskrivning

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

Produktinformation

Utgivningsdatum:1994-10-30
Mått:140 x 210 x 15 mm
Vikt:227 g
Format:Häftad
Språk:Engelska
Antal sidor:192
Förlag:Bloomsbury Publishing Plc
ISBN:9780275949891

Utforska kategorier

Politisk aktivism inom Samhälle och politik

Mer om författaren

SHELDON R. GAWISER is senior poll analyst for NBC News and president of the National Council on Public Polls. He is president of Gawiser Associates, Inc. of Fairfield, Connecticut, consultants in information collection and management.G. EVANS WITT is assistant bureau chief of the Associated Press in Washington, D.C. He previously served as director of AP/NBC News polling.

Innehållsförteckning

Foreword by Walter MearsAcknowledgmentsThe Opinion TriangleThe Press and Public Opinion: Always LinkedA Brief History of PollsThe Emergence of Precision JournalismThe Polling Environment TodayThe Poll: Who Did?The Poll: Who Sponsored It?The Poll: SamplingThe Poll: The QuestionsThe Poll: Timing Is EverythingThe Poll: Sampling ErrorThe Poll: Other Sources of ErrorPseudo-Polls and SLOPSReporting Polls: The BasicsReporting Polls: Numbers in ContextReporting Polls: Political SurveysReporting Polls: Exit Polls and ProjectionsThe FutureAppendix A: The World's Shortest Course in StatisticsAppendix B: Twenty QuestionsBibliographyIndex

Du kanske också är intresserad av