CJ Rhoads is a well-known guru, speaker, and author on making better decisions about business strategy and technology. Rhoads is the founder of ETM Associates, Inc., a consulting firm specializing in enterprise decision making, management, and technology. She's also an Associate Professor in the College of Business at Kutztown University, as well as the author of over a hundred published articles, dozens of manuals and whitepapers, and two books.

"Information Technology (IT) refers to the people, processes, hardware, and software that determines the flow of information within an organization....This book is an essential read for business professionals at all levels and can be used as a textbook alternative for an introduction to the management of technology in academic business programs." - Library Journal

• Illustrations Foreword Acknowledgments Introduction 1. What Is Information Technology and Why We Need to Map It 2. Pounce Like a Panther 3. Why Non-IT People Find IT So Difficult 4. Why IT People Are So Difficult 5. The Essential Balance: Matching The Process 6. Why IT Vendors Are So Difficult 7. The Inside Secrets of Software and Hardware Vendors 8. Getting the Most from Networking Appendices A. Technology Map Examples B. Common Technology Issues Most Business Leaders Experience C. Basic IT Ability and Experience Sample Assessment References Index

CJ Rhoads is a well-known guru, speaker, and author on making better decisions about business strategy and technology. Rhoads is the founder of ETM Associates, Inc., a consulting firm specializing in enterprise decision making, management, and technology. She's also an Associate Professor in the College of Business at Kutztown University, as well as the author of over a hundred published articles, dozens of manuals and whitepapers, and two books.

"Information Technology (IT) refers to the people, processes, hardware, and software that determines the flow of information within an organization....This book is an essential read for business professionals at all levels and can be used as a textbook alternative for an introduction to the management of technology in academic business programs." - Library Journal

• Illustrations Foreword Acknowledgments Introduction 1. What Is Information Technology and Why We Need to Map It 2. Pounce Like a Panther 3. Why Non-IT People Find IT So Difficult 4. Why IT People Are So Difficult 5. The Essential Balance: Matching The Process 6. Why IT Vendors Are So Difficult 7. The Inside Secrets of Software and Hardware Vendors 8. Getting the Most from Networking Appendices A. Technology Map Examples B. Common Technology Issues Most Business Leaders Experience C. Basic IT Ability and Experience Sample Assessment References Index

CJ Rhoads is a well-known guru, speaker, and author on making better decisions about business strategy and technology. Rhoads is the founder of ETM Associates, Inc., a consulting firm specializing in enterprise decision making, management, and technology. She's also an Associate Professor in the College of Business at Kutztown University, as well as the author of over a hundred published articles, dozens of manuals and whitepapers, and two books.

"Information Technology (IT) refers to the people, processes, hardware, and software that determines the flow of information within an organization....This book is an essential read for business professionals at all levels and can be used as a textbook alternative for an introduction to the management of technology in academic business programs." - Library Journal

• Illustrations Foreword Acknowledgments Introduction 1. What Is Information Technology and Why We Need to Map It 2. Pounce Like a Panther 3. Why Non-IT People Find IT So Difficult 4. Why IT People Are So Difficult 5. The Essential Balance: Matching The Process 6. Why IT Vendors Are So Difficult 7. The Inside Secrets of Software and Hardware Vendors 8. Getting the Most from Networking Appendices A. Technology Map Examples B. Common Technology Issues Most Business Leaders Experience C. Basic IT Ability and Experience Sample Assessment References Index