"Vital reading for anyone who wants to create communications that cause people to act."Matt Barlow, CEO, CAPWhen you face a red light, what can you say to turn it green?On stage needing to hook the audience?Convincing a friend over coffee?Sweating it in a job interview?The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.
