'... a major contribution to the dialogue on how knowledge of neuroscience can be applied to understanding the functions and effects of economic and social institutions.' Prof. Daniel S. Levine, University of Texas and past President, International Neural Network Society '... this will become a classic book.' Dr. Russell Gardner Jr., Chairman, World Psychiatric Association, Psychotherapy Section 'I consider [his] work to be path-breaking and immensely important. To my knowledge, it has no counterpart in the literature.' Prof. Kurt Steiner, Stanford University

• 1. Introduction.- 2. The Maslow Hierarchy of Needs vs. MacLean’s Triune Brain.- 3. MacLean’s Triune Brain Concept: In Praise and Appraisal.- 4. Toward a New Neurobehavioral Model.- 5. The Algorithmic Rules of Reciprocal Behavior.- 6. The Conflict Systems Neurobehavioral Model vs. the Maslow Hierarchy.- 7. The Reciprocal Algorithms of Behavior and the Norm of Reciprocity.- 8. Empathy in Economics: Anthropological and Sociological Perspectives.- 9. Rational Choice Theory Contra the Human Mammal.- 10. Political Economy: The Reciprocal Brain and the Management and Creation of Scarcity.- 11. Institutions, Organizations, and Reciprocity.- 12. The New Institutional Economics: Williamson and Transaction Cost Economics.- 13. The New Institutional Economics: The Perspective of Douglass North.- 14. Do All the Children Have Shoes? The Contrived Nature of Demand and Supply in Economics.- 15. The Reciprocal Equation in Behavior, Social, and Economic Exchange: An Interim Summing Up.- 16. The Culture Bound Nature of American Economic Theory.- 17. Public Choice Theory and Political Science.- 18. Conclusion.