Robin Marris is Professor Emeritus of Economics at the University of London.

'In this brilliant book , Mr Marris is laying siege to one of the most fundamental assumptions of economics...This is a very important book. I have elsewhere made clear my own debt to Mr Marris. Many others are certain to discover that he repays the most careful study.' - John Kenneth Galbraith

• New Introduction (1997) Original (1964) Introduction and Preface The Institutional Framework Motives and Morals Concepts and Methods `Demand' Managerial Theories of the Firm The Completed Micro Model Behaviour and Evidence Possible Macro Implications Index

Robin Marris is Professor Emeritus of Economics at the University of London.

'In this brilliant book , Mr Marris is laying siege to one of the most fundamental assumptions of economics...This is a very important book. I have elsewhere made clear my own debt to Mr Marris. Many others are certain to discover that he repays the most careful study.' - John Kenneth Galbraith

• New Introduction (1997) Original (1964) Introduction and Preface The Institutional Framework Motives and Morals Concepts and Methods `Demand' Managerial Theories of the Firm The Completed Micro Model Behaviour and Evidence Possible Macro Implications Index

Robin Marris is Professor Emeritus of Economics at the University of London.

'In this brilliant book , Mr Marris is laying siege to one of the most fundamental assumptions of economics...This is a very important book. I have elsewhere made clear my own debt to Mr Marris. Many others are certain to discover that he repays the most careful study.' - John Kenneth Galbraith

• New Introduction (1997) Original (1964) Introduction and Preface The Institutional Framework Motives and Morals Concepts and Methods `Demand' Managerial Theories of the Firm The Completed Micro Model Behaviour and Evidence Possible Macro Implications Index