Information for International Marketing

An Annotated Guide to Sources

AvMary K. Cary,James K. Weekly

Inbunden, Engelska, 1986

Del i serien Bibliographies and Indexes in Economics and Economic History

493 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

This guide covers 195 of the most important information sources that are particularly relevant or useful to those involved in international marketing. It is designed to aid international companies and managers, public or professional organizations, and others in locating and compiling information on foreign markets and marketing regulations, practices, and procedures. It identifies and describes the contents of the major published sources, and includes references to United States government publications, databases, indexes to periodicals and newspapers, and basic reference sources such as directories, almanacs, encyclopedias, handbooks, and records. Economic and political conditions throughout the world, overseas markets, international business techniques, legal rules pertaining to international business operations, companies engaged in foreign trade, facilitating organizations, and financial and credit services are just a few of the topics covered. The book is organized by types of information, a unique arrangement that makes it easy to use when preparing an international marketing plan or locating specific types of marketing data.

Produktinformation

Utgivningsdatum:1986-07-16
Mått:161 x 240 x 15 mm
Vikt:446 g
Format:Inbunden
Språk:Engelska
Serie:Bibliographies and Indexes in Economics and Economic History
Antal sidor:181
Förlag:Bloomsbury Publishing Plc
ISBN:9780313254406

Utforska kategorier

Mer om författaren

ekly /f James /i K. y /f Mary /i K. /r comp.

Innehållsförteckning

Demographic data -- Economic data -- Market data -- Legal data -- Company data -- Methodological data -- Promotional and financing facilities -- Political data and political risk assessments -- Bibliographies, directories, and indexes -- Dictionaries -- Databases for international marketers -- Appendixes: Appendix A: Directory of publishers. Appendix B: State trade contacts. Appendix C: U.S. Foreign service offices in Foreign Countries. Appendix D: Foreign embassies in the United States. Appendix E: Guide to the International Trade Administration (ITA). Appendix F: International marketing journals.

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Information for International Marketing

An Annotated Guide to Sources

AvMary K. Cary,James K. Weekly

Inbunden, Engelska, 1986

Del i serien Bibliographies and Indexes in Economics and Economic History

493 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

Produktinformation

Utgivningsdatum:1986-07-16
Mått:161 x 240 x 15 mm
Vikt:446 g
Format:Inbunden
Språk:Engelska
Serie:Bibliographies and Indexes in Economics and Economic History
Antal sidor:181
Förlag:Bloomsbury Publishing Plc
ISBN:9780313254406

Utforska kategorier

Mer om författaren

ekly /f James /i K. y /f Mary /i K. /r comp.

Innehållsförteckning

Demographic data -- Economic data -- Market data -- Legal data -- Company data -- Methodological data -- Promotional and financing facilities -- Political data and political risk assessments -- Bibliographies, directories, and indexes -- Dictionaries -- Databases for international marketers -- Appendixes: Appendix A: Directory of publishers. Appendix B: State trade contacts. Appendix C: U.S. Foreign service offices in Foreign Countries. Appendix D: Foreign embassies in the United States. Appendix E: Guide to the International Trade Administration (ITA). Appendix F: International marketing journals.