Häftad, Engelska, 1987
Strategic Management
Av Cliff Bowman, David C. Asch
1094 kr
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Beskrivning
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Produktinformation
- Utgivningsdatum: 1987-06-01
- Mått: 155 x 235 x 23 mm
- Vikt: 673 g
- Format: Häftad
- Språk: Engelska
- Antal sidor: 407
- Förlag: Bloomsbury Publishing PLC
- ISBN: 9780333387658
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'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning
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