European Business

Häftad, Engelska, 1999

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Beskrivning

European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.

Produktinformation

Utgivningsdatum:1999-01-25
Mått:189 x 246 x 20 mm
Vikt:696 g
Format:Häftad
Språk:Engelska
Antal sidor:368
Upplaga:2
Förlag:Bloomsbury Publishing PLC
ISBN:9780333754078

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School. He has many years of experience teaching in higher education on undergraduate, postgraduate and professional courses, and short courses for business. He has also worked in industry, financial services and the civil service.

Innehållsförteckning

The European Business EnvironmentThe Organisation of the European UnionFrom Single Market to Single CurrencyCreating a Level Playing Field: EU Competition and Social PoliciesCentral and Eastern Europe: Economies in TransitionEuropean Business OrganisationsFinancing European BusinessFormulating European Business StrategyAlternative Models of European Business OrganisationAccessing European MarketsThe Green European Business.