Mastering Basic Management

Häftad, Engelska, 1999

489 kr

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Beskrivning

Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.

Produktinformation

Utgivningsdatum:1999-08-24
Mått:155 x 235 x 17 mm
Vikt:435 g
Format:Häftad
Språk:Engelska
Serie:Master Series (Business)
Antal sidor:308
Upplaga:3
Förlag:Bloomsbury Publishing PLC
ISBN:9780333772409

Utforska kategorier

Företagsekonomi inom Ekonomi och Ledarskap

Mer om författaren

E C EYRE - a prize winning author with over thirty years' industrial experience, and eighteen years' teaching in higher education.RICHARD PETTINGER is Lecturer in Management at University College London . He has far reaching experience in both public and private sectors and also works as a consultant in these areas. He is the author of a number of management textbooks, including Introduction to Management, also published by Macmillan.

Innehållsförteckning

An Introduction to ManagementThe Purpose and Nature of ManagementThe DirectorsObjectives and PolicyShort-Range and Long-Range ForecastingPlanningCorporate and Strategic PlanningOrganisation (1)Organisation (2)Command or DirectionCo-ordinationControlMotivationCommunication in the OrganisationCommunication and PeopleThe ManagerFunctional MangementThe Marketing FunctionThe Production FunctionThe Purchasing FunctionThe Research and Development FunctionThe Finance FunctionThe Personnel FunctionManagement Support ServicesThe Manager and Change.