Master Series (Business) – serie

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Basic Management is a fully comprehensive introduction to the principles and practice of management. This edition has been extensively revised to incorporate the latest developments in management thinking, and to include the effects on managerial practice and activities of the European Union, and globalisation of business. It also makes substantial reference to the changes in public services, and increased activity in the not-for-profit sector.

This book provides a concise and readable introduction to the complexities of organisational behaviour. Dealing with all of the key features, it takes each in turn and introduces and develops them in an easy-to-follow and step-by-step approach. It covers the familiar features of leadership and motivation in a fresh and direct point of view, and deals extensively with the great impact of technological and social changes of working life.Aimed at those studying business and management for the first time, Mastering Organisational Behaviour also serves as a valuable introductory reader for those wishing to develop further their interest in this subject.

Mastering Human Resource Management provides an authoritative and accessible guide to this dynamic and fascinating topic. Fully up-to-date, this book encompasses all aspects of the most recent UK and European legislation and case law.Ideal as a valuable study text for the personnel management student, for quick reference by the busy manager or as a problem solver for the interested employee. It takes the reader on an A-Z tour on all matters concerned with managing Human Resources and helps provide direct answers to the day to day issues of managing staff.

This book provides the student with the concepts and their practical application behind the importance of Customer Relations, Customer Service and Customer Care. The book has been written for students of business studies, management and associated fields, the qualification frameworks for which include a study of customer relations either as cores or options.The book uses practical examples using real organisations from all sectors of economic and social activity to support the concepts that are introduced in an easy to read and assimilate format.

Mastering Strategic Management provides a clear and insightful exploration of the complex issues faced by managers today. Organisations face constant change as a result of competitive pressures, political changes, social developments and technological progress. Strategic management is a plan of action to enable an organisation to succeed in this changing world through the dynamic management organisation and leadership of private and public sector companies and institutions.This book describes and analyses all these issues and explains the process of meeting the needs of an organisation's customers and other stakeholders.

Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

This title is designed as a clear and concise introduction to employee development. Many people, in both human resource and general management positions, have little idea of what employee development is or should be. This book addresses this specific issue, and is an essential first read for those who wish either to understand the subject in general, or develop their expertise and understanding further.

Team working is vital to organizational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life. With examples from across the globe and a careful blend of theory and practice, the book is intended to inform the debate about how teams should be employed in work situations. Website links and additional reading material to assist in the study of team leadership are included on an ancillary website.

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross-reference and to put ideas into context, again using case studies and examples.It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

This book offers a unique blend of academic rigour and practical insight and uses examples and illustrations drawn from a wide range of real-life situations. Mastering Financial Management will help you to tease out meaning from company accounts, make your financial reports interesting and influential, manage budgets and motivate people to achieve targets, and much more. Ideal as a text for all students requiring an introduction to financial management and for business managers with no financial background.