Mastering Public Relations

Häftad, Engelska, 2007

489 kr

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Beskrivning

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Produktinformation

Utgivningsdatum:2007-08-10
Mått:156 x 234 x 14 mm
Vikt:358 g
Format:Häftad
Språk:Engelska
Serie:Master Series (Business)
Antal sidor:256
Upplaga:2
Förlag:Bloomsbury Publishing PLC
ISBN:9780230549302

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Mer om författaren

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Recensioner i media

'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

Innehållsförteckning

The Purpose of Public RelationsWithin the OrganisationOutside the OrganisationCommunicationResearch, Planning and EvaluationThe CustomersWithin MarketingPublic AffairsCommunity RelationsThe MediaGlobal Public RelationsThe Occupation of Public RelationsFuturesBibliographyIndex.