Mastering Public Relations

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

• The Purpose of Public RelationsWithin the OrganisationOutside the OrganisationCommunicationResearch, Planning and EvaluationThe CustomersWithin MarketingPublic AffairsCommunity RelationsThe MediaGlobal Public RelationsThe Occupation of Public RelationsFuturesBibliographyIndex.