Competitive Intelligence

AvC. West

Inbunden, Engelska, 2001

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Beskrivning

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

Produktinformation

Utgivningsdatum:2001-09-19
Mått:155 x 235 x 20 mm
Vikt:522 g
Format:Inbunden
Språk:Engelska
Antal sidor:236
Upplaga:2001
Förlag:Palgrave Macmillan
ISBN:9780333786697

Utforska kategorier

E-handel inom Ekonomi och Ledarskap

Mer om författaren

CHRIS WEST is Managing Director of Marketing Intelligence Services and author of a book on Market Research for Palgrave.

Innehållsförteckning

Competition Intelligence The Development of Competitive Intelligence Framework for Competitive Analysis Overview of Sources of Intelligence Secondary Sources of Intelligence Intelligence on the Internet Primary Intelligence Collection Techniques Market Research as a Source of Competitive Intelligence Analysis Verifying Intelligence Competitive Intelligence Resources The Intelligence Brief Controlling the Intelligence Collection Process Legal Factors and Ethical Guidelines Processing and Distributing Intelligence Measuring CI Effectiveness Counter Intelligence Deception and Misinformation Appendix: The Competitive Intelligence Checklist