Competitive Intelligence

AvC. West

Häftad, Engelska, 2001

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Beskrivning

Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Produktinformation

Utgivningsdatum:2001-09-19
Mått:155 x 235 x 15 mm
Vikt:394 g
Format:Häftad
Språk:Engelska
Antal sidor:236
Upplaga:1001
Förlag:Palgrave Macmillan
ISBN:9781349418527

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Mer om författaren

CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.

Innehållsförteckning

Competition Intelligence The Development of Competitive Intelligence Framework for Competitive Analysis Overview of Sources of Intelligence Secondary Sources of Intelligence Intelligence on the Internet Primary Intelligence Collection Techniques Market Research as a Source of Competitive Intelligence Analysis Verifying Intelligence Competitive Intelligence Resources The Intelligence Brief Controlling the Intelligence Collection Process Legal Factors and Ethical Guidelines Processing and Distributing Intelligence Measuring CI Effectiveness Counter Intelligence Deception and Misinformation Appendix: The Competitive Intelligence Checklist