Bokus
Mike Peng - Global Strategy, Häftad

Häftad, Engelska, 2018

Global Strategy

Av Mike Peng

1138 kr

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Beskrivning
The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today’s time-starved students in mind -- present current topics in every chapter.
Produktinformation
  • Utgivningsdatum: 2018-07-09
  • Mått: 213 x 20 x 269 mm
  • Vikt: 930 g
  • Format: Häftad
  • Språk: Engelska
  • Upplaga: 4
  • Förlag: Cengage Learning
  • ISBN: 9780357039182
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Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). He holds a bachelor’s degree from Winona State University, Minnesota, and a Ph.D. degree from the University of Washington, Seattle. Truly global in scope, Dr Peng’s research has investigated firm strategies in Africa, Asia Pacific, Europe, and North and South America. With over 160 published articles and five books, he is one of the most prolific and influential scholars in global business. Used in over 40 countries, his textbooks are worldwide market leaders that have been widely translated. He was one of only 101 scholars in economics and business listed among Highly Cited Researchers (based on Web of Science citations) in 2020, and during the six years before that. Dr Peng has served on the editorial boards of AMJ, AMP, AMR, GSJ, JIBS, JMS, JWB, and SMJ; and served one term as Editor-in-Chief of the APJM. In recognition, APJM named its best paper award the Mike Peng Best Paper Award. He has guest-edited special issues for JIBS and JMS, co-chaired an AIB/JIBS Frontiers conference in San Diego (2006) and chaired the Richard Farmer Best Dissertation Award Committee for the Washington conference (2012). He served as program chair for the biennial conference in Bali, Indonesia (2019), and is currently Vice President of AAOM. Dr Peng’s consulting clients include multinationals, governmental organizations and international organizations. His numerous honors include two Decade Awards from JIBS and AMP, a US Small Business Administration (SBA) Best Paper Award, a (lifetime) Distinguished Scholar Award from Southwestern Academy of Management and a (lifetime) Scholarly Contribution Award from International Association for Chinese Management Research (IACMR).

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