Häftad, Engelska, 2018
Marketing Strategy
Av O. C. Ferrell, Michael Hartline
1070 kr
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Beskrivning
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
Produktinformation
- Utgivningsdatum: 2018-08-31
- Mått: 215 x 27 x 269 mm
- Vikt: 1 290 g
- Format: Häftad
- Språk: Engelska
- Upplaga: 7
- Förlag: Cengage Learning
- ISBN: 9780357039236
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