O. C. Ferrell – författare
Visar alla böcker från författaren O. C. Ferrell. Handla med fri frakt och snabb leverans.
18 produkter
Business: A Changing World
Av O. C. Ferrell, Geoffrey Hirt m. fl.
Häftad, 2008
553 kr
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Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is …
Foundations of Marketing
Av William Pride, O. C. Ferrell
Häftad, 2018
1182 kr
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Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses …
Marketing
Av William Pride, O. C. Ferrell
Häftad, 2019
2078 kr
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Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social …
Marketing Strategy
Av O. C. Ferrell, Michael Hartline
Häftad, 2018
1070 kr
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MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and …
Foundations of Marketing
Av William Pride, O. C. Ferrell
Häftad, 2021
1182 kr
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Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell’s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll …
Business Ethics
Ethical Decision Making and Cases
Av O. C. Ferrell, John Fraedrich m. fl.
Häftad, 2021
962 kr
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Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate …
Marketing Strategy
Av O. C. Ferrell, Michael Hartline m. fl.
Häftad, 2021
3044 kr
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Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with …
Marketing
Av William Pride, O. C. Ferrell
Häftad, 2024
1226 kr
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Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, …
Business Foundations: A Changing World: 2025 Release ISE
Av O. C. Ferrell, Geoffrey Hirt m. fl.
Häftad, 2025
857 kr
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The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on society and the economic. This title delivers a focused presentation of the essential material needed to teach introduction to business, …
M: Business: 2024 Release ISE
Av O. C. Ferrell, Geoffrey Hirt m. fl.
Häftad, 2024
857 kr
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M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students. Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active …
Marketing 2016
Av William Pride, O. C. Ferrell
Häftad, 2015
1285 kr
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Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business …
Business Ethics
Ethical Decision Making & Cases
Av O. C. Ferrell, John Fraedrich m. fl.
Häftad, 2018
1113 kr
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Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to …
Marketing Channels and Supply Chain Networks in North America
A Historical Analysis
Av Robert D. Tamilia, O. C. Ferrell m. fl.
Häftad, 2020
571 kr
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This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to …
Marketing Channels and Supply Chain Networks in North America
A Historical Analysis
Av Karen Hopkins, O. C. Ferrell m. fl.
E-bok, 2020
739 kr
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This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to …
Unternehmensethik
Nachhaltigkeit. Vertrauen. Werte. Transparenz. Umwelt
Av O. C. Ferrell, Linda Ferrell
E-bok, 2010
105 kr
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Was ist richtig, was ist falsch? Unternehmensethik ist nicht gleichzusetzen mit persönlichen ethischen Werten wie Aufrichtigkeit, Fairness, Hilfsbereitschaft, es geht um das korrekte Handeln eines Unternehmens. Unternehmensethik ist auch der Schlüssel für den wirtschaftlichen Erfolg. Sie sollte …
Business Ethics
Ethical Decision Making and Cases
Av O. C. Ferrell, John Fraedrich m. fl.
Häftad, 2025
1098 kr
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Make ethical decisions with Ferrell/Fraedrich/Ferrell's BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 14th Edition. Examples and exercises show students how morals and values can affect choices made in real organizations. Integrate ethics into strategic business decisions with reorganized, …
Foundations of Marketing
Av William Pride, O. C. Ferrell
Häftad, 2016
1182 kr
Tillfälligt slut
Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts …
