Geoffrey Hirt – författare

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

Presenting applied theory alongside real-world examples, Fundamentals of Investment Management provides a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds. The text is user-friendly, but makes no concessions to the importance of covering the latest and most important material for the student of investments.

Foundations of Financial Management has built a loyal following due to its strong real-world emphasis, clear writing style, and step-by-step explanations that simplify difficult concepts. As the field of finance has become much more analytical, the text focuses on the "nuts and bolts" of finance with a clear and thorough treatment of concepts and applications. The authors emphasize decision-oriented approaches rather than the old, descriptive approach. They have also stayed with their basic mission of making sure students can follow their discussions throughout the text. The authors have always been devoted to producing a high-quality text by writing the entire book and all the problems themselves. They know what works and what doesn't work for students, and they have consistently maintained a product that is responsive to the demands of the marketplace.

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on society and the economic. This title delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society. This release includes new coverage of the importance of information technology and disruptive technologies such as artificial intelligence. Business Foundations: A Changing World is an unrivaled text and Connect provides a compilation of exciting application-focused content, activities, and examples that guide students through the technology-saturated world of business today.