Marketing

• Utgivningsdatum: 2024-01-24
• Mått: 215 x 25 x 274 mm
• Vikt: 1 470 g
• Format: Häftad
• Språk: Engelska
• Antal sidor: 792
• Upplaga: 21
• Förlag: Cengage Learning
• ISBN: 9780357984260

• Nationalekonomi

William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of "Cengage Learning's Business," a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a "Principles of Marketing" text. Dr. Pride’s research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards. O.C. Ferrell (Ph.D., Louisiana State University) is the James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing at the Anderson School of Management at University of New Mexico. He has also been on the faculties of the University of Wyoming, Colorado State University, the University of Memphis, Texas A&M University, Illinois State University, the University of Michigan, and Southern Illinois University. He is past president of the Academy of Marketing Science. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMS Code of Publishing Ethics. In addition, he is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. He served for nine years as the vice president of publications for the Academy of Marketing Science. He was the first recipient of the Marketing Education Innovation Award from the Marketing Management Association. He received a Lifetime Achievement Award from the Macromarketing Society and a special award for service to doctoral students from the Southeast Doctoral Consortium. He received the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science.

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