Social Uses And Radio Practices

Lucila Vargas

• List of Figures -- Preface -- PART ONE -- Contents -- The Social Value of Participatory Radio -- 1 Introduction -- Participation in Radio-for-Development, -- Mexican Indigenous Peoples, -- La Radio del Instituto Nacional Indigenista, -- Conceptual Blueprint for the Book, -- Notes, -- 2 Methodology -- Selecting the Case, -- Specific Aims, -- Research Methods and Techniques, -- Sample of the Audience Study -- Fieldwork8 -- Analysis, Interpretation, and Caveats1 -- Notes, -- PART TWO -- Indigenous Participation in Production Processes -- 3 Indigenous Peoples and Instituto Nadonal Indigenista -- Indigenous Ethnic Groups in Mexico -- Mexican Indigenismo -- Instituto Nacional Indigenista -- Notes, -- 4 The INI Network -- History of the Radio Cultural Indigenista -- The Network in the Early 1990s -- XEVFS, Radio Margaritas -- Notes -- 5 The Network's Staff and Other Actors -- Stations' Staff Profile -- The Staff of the Network's Headquarters -- Station Staff -- Relationships and Alliances -- The Daily Routines of Radio Margaritas' Staff -- Ideology and the Everyday -- Notes -- 6 The Programming of the INI Network -- Multilingual Broadcasting -- Programming Profile -- Notes -- PART THREE -- Audience Participation and Social Uses -- 7 Radio Margaritas' Target Audience: The Tojolabal Maya -- The INI Network's Audience -- The Tojolabal Maya -- Notes -- 8 Exposure, Listening, and Taste -- Exposure and Differential Modes -- of Involvement in Reception -- Patterns of Taste: Music -- From Live to Radio Broadcast Music -- Diversion Uses -- Radio Margaritas and the Construction of Reality -- Notes -- 9 Social Impact of Radio Margaritas -- Impact of Radio Margaritas -- on Local Information flows -- Radio Margaritas as Community Radio -- Notes, -- 10 Radio and Ethnodevelopment -- Tradition -- Improving Living Conditions -- Notes, -- 11 Outline of Radio Consumption Patterns -- Limitations to Exposure -- Users and Consumers -- Uses of Radio Margaritas' Music -- Enhancing the Local Information flow -- Radio Margaritas as Community Radio -- Traditions and the Reproduction of Culture -- and Society -- Improving Living Conditions -- 12 Participation, Racism, and Social Uses -- Indigenous Participation in the INI Network -- Unequal Participation: Project Beneficiaries -- Racism -- Collective Self-Esteem and Sustainable Development -- Social Uses -- Implications for the Use of Radio-for-Development -- Notes, -- Appendix 1: Conceptual Framework -- Concepts Drawn from Development Studies -- Concepts from Cultural Studies -- Latin American Media Research -- The Research on Latin American Participatory Radio -- Notes, -- Appendix 2: Interview Schedules -- Focus Groups Interview Schedule -- Audience Interview Schedule -- References -- About the Book and Author.