Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets

Jamuna P. A garwal, Martin GroB, Ulrich Hiemenz, Friedrich von Kirchbach, Rolf J. Langhammer

• Preface -- Introduction -- A Comparison of the EC, Japanese, and US Trade Performance in the 1970s and 1980s -- The Role of Marketing Strategies in Penetrating ASEAN Markets -- FDI as an Engine of Export Growth -- The Direction of Investment Flows from Industrialized Countries -- EC - FDI and European Economic Integration -- Summary and Policy Conclusions -- Appendices