This book examines the progress of internationalisation of European and Japanese business in four different fields: the commodities and service trade, capital transfers, enterprise management, and information and culture.
Introduction -- What Is Internationalisation? -- Japanese Companies in the UK -- The Investment Strategy of Korean Transnational Companies: Quantitative and Structural Aspects and a Typology of Korean Management Systems. Is Korea Following the Japanese Strategy? -- The Internationalisation of the Japanese Economy: The Example of the Federal Republic of Germany -- Japanese Strategies for Serving Overseas Markets: The Case of Electronics -- From Commercial Controversy to Industrial and Technological Cooperation between Japan and the EC: The New Role of Japanese Direct Investment in The EC -- Nissan's International Strategy -- The Comparative Values of British and Japanese Managers -- The Communication Structure Between Management and Shop Floor: A Comparison of a Japanese and a German Plant -- The Internationalisation of Japanese Financial Institutions -- How to Eliminate Risk in Recruitment: Some Reflections on Executive Search and the Personnel Policies of Japanese Subsidiaries in Germany -- Innovations in Collective Bargaining Through the Multinationalisation of Japanese Auto Companies. The Cases of Nummi (USA) and Nissan (UK) -- Japanese Market Entry Strategy. The Case of Yamanouchi Pharmaceuticals in Western Europe -- The Theoretical Problems of the Transferability of Management Style -- The Recruitment, Selection and Job Satisfaction of Expatriate Managers in Japanese and German Multi-National Corporations -- Japanese Direct Foreign Investment in the Nether-Lands: An Overview -- Conclusion
