S. Elizabeth Bird is professor of anthropology at the University of South Florida.

• 1 Introduction: Constructing the Indian, 1830s-1990s -- 2 The First but Not the Last of the "Vanishing Indians": Edwin Forrest and Mythic Re-creations of the Native Population -- 3 The Narratives of Sitting Bull's Surrender: Bailey, Dix & Mead's Photographic Western -- 4 Reduced to Images: American Indians in Nineteenth-Century Advertising -- 5 "Hudson's Bay Company Indians": Images of Native People and the Red River Pageant, 1920 -- 6 Science and Spectacle: Native American Representation in Early Cinema -- 7 "There Is Madness in the Air": The 1926 Haskell Homecoming and Popular Representations of Sports in Federal Indian Boarding Schools -- 8 Indigenous Versus Colonial Discourse: Alcohol and American Indian Identity -- 9 "My Grandmother Was a Cherokee Princess": Representations of Indians in Southern History -- 10 Florida Seminoles and the Marketing of the Last Frontier -- 11 Segregated Stories: The Colonial Contours of the Little Bighorn Battlefield National Monument -- 12 A War of Words: How News Frames Define Legitimacy in a Native Conflict -- 13 Going Indian: Discovery, Adoption, and Renaming Toward a "True American," from Deerslayer to Dances with Wolves -- 14 "Her Beautiful Savage": The Current Sexual Image of the Native American Male -- 15 Cultural Heritage in Northern Exposure -- 16 Not My Fantasy: The Persistence of Indian Imagery in Dr. Quinn, Medicine Woman -- 17 Moo Mesa: Some Thoughts on Stereotypes and Image Appropriation -- 18 What Does One Look Like?