Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity.Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationals such as Lloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank.Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund.

'There has never been a better or more timely publication of a new approach to considering strategy and completitive advantage. This book is a breath of fresh air for pragmatic academics, students and certainly practitioners. For once it is written in a practical and accessible way with dashings of reality throughout.'Dr Kellie Vincent, Interim Associate Dean at University of Bedfordshire Business School, UK'Unlocking Strategic Innovation is a thought-provoking, piercing, refreshing and insightful analysis of the competitive business environment, which transcends national boundaries. Through a clear conversational approach, it breaks down the, often misunderstood, academic discourse to provide a set of tools for businesses to embrace uncertainty and drive strategic innovation. This book is highly pertinent to its time and it is a must-read for students, practitioners and business leaders who seek to drive their organisations into the future and truly create the sustainable competitive advantage so highly sought after.'Ricardo Araujo, Finance Director at The Anthology Group‘The recipe for long-term success is a continuous process of reconfiguring scenarios and creating new ways to bring focus and decisions together. Unlocking Strategic Innovation demonstrates concretely that competitive advantage is connected to the recognition of change, barriers and uncertainty. The time of uncertainty that we are experiencing is actually the opportunity to generate ideas, consider the options, change combinations, implement the new concept and create new ways to flourish again. I strongly recommend reading this book and following the steps to competitive success.’Mélody Roussy-Parent, Founder and Consultant of RethinkPath Creative Culture Consulting, Munich, Germany

• 1. Introduction 2. Globalization, Digitization and Disruptive Uncertainty 3. Resources: Assets Capabilities, and Strategic Positioning 4. Recombination: The Process of Innovation 5. Reach: Going Global 6. Roots: Power of the Place 7. Creating Options: Harnessing the Power of Uncertainty 8. Bringing it All Together

Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity.Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationals such as Lloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank.Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund.

'There has never been a better or more timely publication of a new approach to considering strategy and completitive advantage. This book is a breath of fresh air for pragmatic academics, students and certainly practitioners. For once it is written in a practical and accessible way with dashings of reality throughout.'Dr Kellie Vincent, Interim Associate Dean at University of Bedfordshire Business School, UK'Unlocking Strategic Innovation is a thought-provoking, piercing, refreshing and insightful analysis of the competitive business environment, which transcends national boundaries. Through a clear conversational approach, it breaks down the, often misunderstood, academic discourse to provide a set of tools for businesses to embrace uncertainty and drive strategic innovation. This book is highly pertinent to its time and it is a must-read for students, practitioners and business leaders who seek to drive their organisations into the future and truly create the sustainable competitive advantage so highly sought after.'Ricardo Araujo, Finance Director at The Anthology Group‘The recipe for long-term success is a continuous process of reconfiguring scenarios and creating new ways to bring focus and decisions together. Unlocking Strategic Innovation demonstrates concretely that competitive advantage is connected to the recognition of change, barriers and uncertainty. The time of uncertainty that we are experiencing is actually the opportunity to generate ideas, consider the options, change combinations, implement the new concept and create new ways to flourish again. I strongly recommend reading this book and following the steps to competitive success.’Mélody Roussy-Parent, Founder and Consultant of RethinkPath Creative Culture Consulting, Munich, Germany

• 1. Introduction 2. Globalization, Digitization and Disruptive Uncertainty 3. Resources: Assets Capabilities, and Strategic Positioning 4. Recombination: The Process of Innovation 5. Reach: Going Global 6. Roots: Power of the Place 7. Creating Options: Harnessing the Power of Uncertainty 8. Bringing it All Together

Surja Datta is a senior lecturer in Strategy and Innovation at Oxford Brookes University, UK. Surja has published extensively, including books, book chapters and journal articles, and is Associate Editor of an international technology management journal. His research interests include business history, innovation and creativity.Sandeep Roy is a growth innovation advisor with specialisms in business model innovation, disruptive growth and digital strategy. He has over 25 years of industry experience, working with renowned multinationals such as Lloyds Banking Group, Tata Consulting, Wipro, Citigroup, Standard Chartered Bank and American Express Bank.Tobias Kutzewski is currently conducting research towards his PhD at VU University, Amsterdam, the Netherlands. His research interests include entrepreneurship, innovation and research methods. Furthermore, Tobias works as an interim finance manager and is a chartered accountant at the ACCA. He gained extensive practice experience working with Accenture, Deloitte, ING and at a Venture Capital Fund.

'There has never been a better or more timely publication of a new approach to considering strategy and completitive advantage. This book is a breath of fresh air for pragmatic academics, students and certainly practitioners. For once it is written in a practical and accessible way with dashings of reality throughout.'Dr Kellie Vincent, Interim Associate Dean at University of Bedfordshire Business School, UK'Unlocking Strategic Innovation is a thought-provoking, piercing, refreshing and insightful analysis of the competitive business environment, which transcends national boundaries. Through a clear conversational approach, it breaks down the, often misunderstood, academic discourse to provide a set of tools for businesses to embrace uncertainty and drive strategic innovation. This book is highly pertinent to its time and it is a must-read for students, practitioners and business leaders who seek to drive their organisations into the future and truly create the sustainable competitive advantage so highly sought after.'Ricardo Araujo, Finance Director at The Anthology Group‘The recipe for long-term success is a continuous process of reconfiguring scenarios and creating new ways to bring focus and decisions together. Unlocking Strategic Innovation demonstrates concretely that competitive advantage is connected to the recognition of change, barriers and uncertainty. The time of uncertainty that we are experiencing is actually the opportunity to generate ideas, consider the options, change combinations, implement the new concept and create new ways to flourish again. I strongly recommend reading this book and following the steps to competitive success.’Mélody Roussy-Parent, Founder and Consultant of RethinkPath Creative Culture Consulting, Munich, Germany

• 1. Introduction 2. Globalization, Digitization and Disruptive Uncertainty 3. Resources: Assets Capabilities, and Strategic Positioning 4. Recombination: The Process of Innovation 5. Reach: Going Global 6. Roots: Power of the Place 7. Creating Options: Harnessing the Power of Uncertainty 8. Bringing it All Together