• Fri frakt över 249 kr
  • •
  • Snabba leveranser
  • •
  • Billiga böcker
Kundservice

Du är på sajten för privatpersoner.

Företag, bibliotek eller offentlig verksamhet?

Du handlar på classic.bokus.com, där alla dina funktioner finns intakta.
Till classic.bokus.com
Bokus logotyp. Gå till startsidan.
  • Erbjudanden
  • Nyheter
  • Student
  • Topplistor
  • Barn & ungdom
  • Bokus Play
  • E-böcker
  • Pocketböcker
  • Spel & pussel

Upp till 20% på populära nyheter →

Sidfot

Mina sidor

    Hjälp

    • Kundservice
    • Vanliga frågor och svar
    • Frakt och leverans
    • Retur vid ångerrätt
    • Reklamera vara
    • Betalning
    • Köpvillkor
    • Allmänna villkor
    • Information om webbplatsens tillgänglighet

    Om Bokus

    • Om oss
    • Pressrum
    • För studenter
    • För företag
    • För bibliotek och offentlig verksamhet
    • För leverantörer
    • Hållbarhet

    Populärt

    • Aktuella erbjudanden
    • Presentkort
    • Studentlitteratur
    • Nya böcker
    • Topplistor
    • Signerade böcker
    • Engelska böcker

    Inspiration

    • Boktips
    • BookTok
    • Populära bokserier
    • Barnbokskaraktärer
    • Populära författare

    Mina sidor

      Hjälp

      • Kundservice
      • Vanliga frågor och svar
      • Frakt och leverans
      • Retur vid ångerrätt
      • Reklamera vara
      • Betalning
      • Köpvillkor
      • Allmänna villkor
      • Information om webbplatsens tillgänglighet

      Om Bokus

      • Om oss
      • Pressrum
      • För studenter
      • För företag
      • För bibliotek och offentlig verksamhet
      • För leverantörer
      • Hållbarhet

      Populärt

      • Aktuella erbjudanden
      • Presentkort
      • Studentlitteratur
      • Nya böcker
      • Topplistor
      • Signerade böcker
      • Engelska böcker

      Inspiration

      • Boktips
      • BookTok
      • Populära bokserier
      • Barnbokskaraktärer
      • Populära författare
      Logotyp för Bokus
      Följ oss på Facebook (extern länk)Följ oss på Instagram (extern länk)Följ oss på YouTube (extern länk)Följ oss på TikTok (extern länk)
      bokus @ CookiesIntegritetspolicyKöpvillkor
      Till Citymail hemsida (extern länk)Till Budbee hemsida (extern länk)Till Postnord hemsida (extern länk)Till Schenker hemsida (extern länk)Till Early Bird hemsida (extern länk)Till Walleys hemsida (extern länk)
      1. Ekonomi och Ledarskap
      2. Ledarskapsböcker

      Employer Branding for Competitive Advantage

      Models and Implementation Strategies

      AvGeeta Rana,Shivani Agarwal

      Inbunden, Engelska, 2021

      Del i serien Information Technology, Management and Operations Research Practices

      2 529 kr

      Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

      Beskrivning

      This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

      Produktinformation

      • Utgivningsdatum:2021-03-22
      • Mått:156 x 234 x 20 mm
      • Vikt:453 g
      • Format:Inbunden
      • Språk:Engelska
      • Serie:Information Technology, Management and Operations Research Practices
      • Antal sidor:204
      • Förlag:Taylor & Francis Ltd
      • ISBN:9780367650964

      Utforska kategorier

      • Ledarskapsböcker inom Ekonomi och Ledarskap
      • Varumärken inom Ekonomi och Ledarskap
      • Teknik: allmänt inom Naturvetenskap och teknik

      Mer om författaren

      Geeta Rana is an Associate Professor, Himalayan School of Management studies at Swami Rama Himalayan University, Jolly Grant Dehradun, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Human Resource Management & Organizational Behaviour. She has also done certification course in HR Analytics from Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research and consultancy assignments. She has more than 15 years of experience in teaching and in handling various administrative as well as academic positions. She has to her credit over 40 papers published in refereed journals of Emerald, Sage, Springer, Taylor & Francis, Elsevier, and Inderscience. She also presented several research papers in national and international conferences. Dr. Rana has contributed many chapters in different books published by Cambridge UK, Springer IGI Global and Palgrave Macmillan. She has authored a several books with Taylor and Francis , Nova Publisher and New age publishers. She has conducted and attended various workshops, FDPs and MDPs in various institutions. Dr. Rana is recipient of many reputed awards . Her research interests include knowledge management, managerial effectiveness, justice, values, employer branding, innovation, artificial intelligence and human resource management. Shivani Agarwal is an Assistant Professor in KIET School of Management at KIET Group of Institutions, Ghaziabad, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Management. Prior to his current role, she was associated with Institute of Technology & Science, Ghaziabad, UP, India, HRIT Group of Institutions, Ghaziabad, UP, India; IIT Roorkee, UK, India and Center for Management Development, Modinagar, UP. She has attended several short term course at Indian Institute of Technology Roorkee, India, IIT Delhi, India; earned NPTEL certificate for Research Writing and Human resource Management.She has authored or co-authored more than 10 research articles that are published in journals, books and conference proceedings. She teaches graduate & post graduate level courses in management.She received Ph.D in Organization Behaviour (Psychology) from IIT Roorkee, She is the Book Series Editor of Information Technology, Management & Operations Research Practices, CRC Press, Taylor & Francis Group, USA, She is guest editor with IGI-Global, USA.Ravindra Sharma, is associated with Himalayan School of Management Studies at Swami Rama Himalayan University, Dehradun, India as an Assistant Professor. He has more than 15 years of corporate and academic experience. He holds degrees of MBA and MCA. He also qualified UGC-NET. He has organized and conducted a number of workshops, summer internships and expert lectures for students as well as faculty. He has published several research papers in referred journals of Emerald, Sage, Springer, IGI Global and Inderscience. He has published books in the area of Internet of Things, Employer branding (working project) with reputed publishers like Nova Science Publishers and IRP publication house etc. Mr. Sharma has contributed chapters in different books published in Springer IGI Global, Tailor & Frances, and Palgrave Macmillan. He has attended various workshops, FDPs, and MDPs. He presented around 24 research papers in national and international.. He has also attended a paper development workshop in the Indian Institute of Management Rohtak, India. He has honored as a session chair and key note speaker international conferences in various universities. His area of research interest is IoT, Employer branding, Entrepreneurship and Talent Management.

      Innehållsförteckning

      • Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR Chapter 2 Assessing the Validity of Employer Branding and Predicting Its Talent- Oriented Outcomes: An Employee’s Perspective Chapter 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands Chapter 4 Toward an Integration of the Collaborator’s Experience in the Digital Management of the Employer Brand Chapter 5 Employer Branding and Social Media: The Case of World’s Best Employers Chapter 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding Chapter 7 Branding through Workforce Chapter 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector Chapter 9 Strengthening Employer Branding with Corporate Social Responsibility Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0 Chapter 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products
      Hoppa över listan

      Du kanske också är intresserad av

      Ravindra Sharma, Geeta Rana, Shivani Agarwal - Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0, Häftad

      Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

      Ravindra Sharma, Geeta Rana, Shivani Agarwal

      Häftad, 2024

      733 kr

      Shivani Agarwal, Geeta Rana, Ravindra Sharma - Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0, E-bok

      Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

      Shivani Agarwal, Geeta Rana, Ravindra Sharma

      E-bok
      2022

      881 kr

      Ravindra Sharma, Shivani Agarwal, Geeta Rana - Employer Branding for Competitive Advantage, E-bok

      Employer Branding for Competitive Advantage

      Ravindra Sharma, Shivani Agarwal, Geeta Rana

      E-bok
      2021

      960 kr

      Shivani Agarwal, Geeta Rana, Ravindra Sharma - Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0, E-bok

      Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

      Shivani Agarwal, Geeta Rana, Ravindra Sharma

      E-bok
      2022

      881 kr

      Ravindra Sharma, Geeta Rana, Shivani Agarwal - Green Innovations for Industrial Development and Business Sustainability, Häftad

      Green Innovations for Industrial Development and Business Sustainability

      Ravindra Sharma, Geeta Rana, Shivani Agarwal

      Häftad, 2026

      804 kr

      Geeta Rana, Shivani Agarwal, Ravindra Sharma - Employer Branding for Competitive Advantage, Häftad

      Employer Branding for Competitive Advantage

      Geeta Rana, Shivani Agarwal, Ravindra Sharma

      Häftad, 2024

      813 kr

      Ravindra Sharma, Geeta Rana, Shivani Agarwal - Green Innovations for Industrial Development and Business Sustainability, Inbunden

      Green Innovations for Industrial Development and Business Sustainability

      Ravindra Sharma, Geeta Rana, Shivani Agarwal

      Inbunden, 2024

      1 532 kr

      Ravindra Sharma, Shivani Agarwal, Geeta Rana - Employer Branding for Competitive Advantage, E-bok

      Employer Branding for Competitive Advantage

      Ravindra Sharma, Shivani Agarwal, Geeta Rana

      E-bok
      2021

      950 kr

      Ravindra Sharma, Geeta Rana, Shivani Agarwal - Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0, Inbunden

      Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

      Ravindra Sharma, Geeta Rana, Shivani Agarwal

      Inbunden, 2022

      2 147 kr

      Shivani Agarwal, Geeta Rana, Ravindra Sharma - Green Innovations for Industrial Development and Business Sustainability, E-bok

      Green Innovations for Industrial Development and Business Sustainability

      Shivani Agarwal, Geeta Rana, Ravindra Sharma

      E-bok
      2024

      1 019 kr