Viral Language

Luke C. Collins is a Senior Research Associate with the ESRC Centre for Corpus Approaches to Social Science at Lancaster University, UK.Veronika Koller is Professor of Discourse Studies at Lancaster University, UK.

A clearly written, must-read piece of work for anybody interested in how a pandemic not only affected our lives but also our own language. An invaluable resource to discover the power of metaphor in unveiling human thinking and creativity in different types of public discourse (health, political, and informational) and contexts (social media, advertising).Iraide Ibarretxe-Antuñano, The University of Zaragoza, SpainWith their book, Collins and Koller fill an important gap in the vast literature about Covid-19. They provide readers with an original, critically thorough, and yet accessible, inquiry into the way language has been used in communicating the pandemic, highlighting the impact it generally has in the perception of science in society. Massimiliano Demata, University of Turin, ItalyCOVID-19 has prompted much scholarship in the fields of linguistics and discourse analysis. But Viral Language is unique in that the authors use multiple points of entry to investigate the way the pandemic is represented in various types of public discourses. This book not only provides a thorough appraisal of COVID-19 as discursive construct and social experience, but also initiates the reader into numerous types of linguistic analysis, from speech acts, transitivity and multimodality, to metaphor and lexical innovation. A very valuable book for scholars and students.Fiona Rossette-Crake, Paris Nanterre University, France

• List of Figures; List of Tables; List of abbreviations; Acknowledgements; Chapter 1 Introduction; Chapter 2 Health promotion and public engagement on Twitter; Chapter 3 Politicians’ use of metaphor; Chapter 4 Key features of scientific writing on Covid-19; Chapter 5 Investigating ‘the science’ in news discourse; Chapter 6 Language change in news on the web: lexical innovation in response to Covid-19; Chapter 7 Advertising in the time of coronavirus; Chapter 8 Concluding remarks; Index