Luke C. Collins - Böcker

Corpus Linguistics for Health Communication provides an accessible and practical introduction to the use of corpus linguistics methods to analyse health-related language use across various contexts and genres. Offering a critical review of the field, discussion of extended case studies, and practical exercises based on spoken, written, and digital language data, this book: introduces the fields of health communication and corpus linguistics and critically reviews cutting-edge studies in the burgeoning area of corpus-based health communication; describes the processes involved in planning a corpus linguistics study of health communication, including designing and building a corpus, selecting tools, and implementing techniques of analysis; demonstrates how corpus linguistics methods can – and have – been applied to the study of spoken, written, and digital health communication, offering critical reflections and suggesting areas for future development.Corpus Linguistics for Health Communication is essential reading for those working at the interface of corpus linguistics and health communication. Both those with a little or a lot of experience in either field will find value in its pages.

Corpus Linguistics for Health Communication provides an accessible and practical introduction to the use of corpus linguistics methods to analyse health-related language use across various contexts and genres. Offering a critical review of the field, discussion of extended case studies, and practical exercises based on spoken, written, and digital language data, this book: introduces the fields of health communication and corpus linguistics and critically reviews cutting-edge studies in the burgeoning area of corpus-based health communication; describes the processes involved in planning a corpus linguistics study of health communication, including designing and building a corpus, selecting tools, and implementing techniques of analysis; demonstrates how corpus linguistics methods can – and have – been applied to the study of spoken, written, and digital health communication, offering critical reflections and suggesting areas for future development.Corpus Linguistics for Health Communication is essential reading for those working at the interface of corpus linguistics and health communication. Both those with a little or a lot of experience in either field will find value in its pages.

Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising.Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images.Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.