Marketing in Publishing

Häftad, Engelska, 1997

640 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement.Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process.Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing.Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

Produktinformation

Utgivningsdatum:1997-06-26
Mått:156 x 234 x 10 mm
Vikt:272 g
Format:Häftad
Språk:Engelska
Antal sidor:176
Förlag:Taylor & Francis Ltd
ISBN:9780415151344

Utforska kategorier

Mer om författaren

Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.

Innehållsförteckning

Preface 1 Marketing in context 2 Setting a course Appendix to Chapter 2: Case study 3 Action to promote sales 4 The personal touch 5 Managing distribution 6 Chips and change

Mer från samma författare