Inbunden, Engelska, 1997
Consumer Research
Av Stephen Brown, Darach Turley
987 kr
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Beskrivning
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:* chronicle, composition and fabulation in consumer research* postmodern approaches to pluralism in consumer research* marketing in cyberspace* poststructuralism in marketing* semiotics in marketing and consumer research
Produktinformation
- Utgivningsdatum: 1997-12-18
- Mått: 156 x 234 x 27 mm
- Vikt: 940 g
- Format: Inbunden
- Språk: Engelska
- Antal sidor: 428
- Förlag: Taylor & Francis Ltd
- ISBN: 9780415156844
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