E-bok, Engelska, 2005
Consumer Research
Av Darach Turley, Stephen Brown
436 kr
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Beskrivning
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Produktinformation
- Utgivningsdatum: 2005-06-23
- Språk: Engelska
- Filformat: EPUB
- Kopieringsskydd: LCP
- ISBN: 9781134690022
- Förlag: Taylor & Francis
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