Theodore H. MacDonald is Professor and Director of Postgraduate Studies in Health at Brunel University. He is a Chartered Psychologist, Fellow of the Royal Society of Medicine and Consultant to the World Health Organisation (Eastern Mediterranean Region).

'Required reading for anyone interested in the broad issues raised by health promotion.' - Network No.68 December 1998

• Chapter 1 Health promotions ancient and modern and their relationship to biomedicine; Chapter 2 Health promotion; Chapter 3 Origins and interpretations of first world health promotion; Chapter 4 Health promotion; Chapter 5 Biomedicine and health promotion in britain; Chapter 6 The ‘Health of the Nation’ targets and health promotion; Chapter 7 Sexual health promotion and its evaluation; Chapter 8 Diet and health promotion; Chapter 9 The ethics of health promotion; Chapter 10 Health promotion and the mass media; Chapter 11 Health promotion in the context of employment and unemployment; Chapter 12 Health promotion and tobacco use; Chapter 13 Use and abuse of alcohol; Chapter 14 The problem of assessing health promotion initiatives;

Theodore H. MacDonald is Professor and Director of Postgraduate Studies in Health at Brunel University. He is a Chartered Psychologist, Fellow of the Royal Society of Medicine and Consultant to the World Health Organisation (Eastern Mediterranean Region).

'Required reading for anyone interested in the broad issues raised by health promotion.' - Network No.68 December 1998

• Chapter 1 Health promotions ancient and modern and their relationship to biomedicine; Chapter 2 Health promotion; Chapter 3 Origins and interpretations of first world health promotion; Chapter 4 Health promotion; Chapter 5 Biomedicine and health promotion in britain; Chapter 6 The ‘Health of the Nation’ targets and health promotion; Chapter 7 Sexual health promotion and its evaluation; Chapter 8 Diet and health promotion; Chapter 9 The ethics of health promotion; Chapter 10 Health promotion and the mass media; Chapter 11 Health promotion in the context of employment and unemployment; Chapter 12 Health promotion and tobacco use; Chapter 13 Use and abuse of alcohol; Chapter 14 The problem of assessing health promotion initiatives;

Theodore H. MacDonald is Professor and Director of Postgraduate Studies in Health at Brunel University. He is a Chartered Psychologist, Fellow of the Royal Society of Medicine and Consultant to the World Health Organisation (Eastern Mediterranean Region).

'Required reading for anyone interested in the broad issues raised by health promotion.' - Network No.68 December 1998

• Chapter 1 Health promotions ancient and modern and their relationship to biomedicine; Chapter 2 Health promotion; Chapter 3 Origins and interpretations of first world health promotion; Chapter 4 Health promotion; Chapter 5 Biomedicine and health promotion in britain; Chapter 6 The ‘Health of the Nation’ targets and health promotion; Chapter 7 Sexual health promotion and its evaluation; Chapter 8 Diet and health promotion; Chapter 9 The ethics of health promotion; Chapter 10 Health promotion and the mass media; Chapter 11 Health promotion in the context of employment and unemployment; Chapter 12 Health promotion and tobacco use; Chapter 13 Use and abuse of alcohol; Chapter 14 The problem of assessing health promotion initiatives;