Marketing, Morality and the Natural Environment

AvAndrew Crane

Inbunden, Engelska, 2000

Del i serien Routledge Advances in Management and Business Studies

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Beskrivning

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Produktinformation

Utgivningsdatum:2000-10-26
Mått:156 x 234 x 17 mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Advances in Management and Business Studies
Antal sidor:224
Förlag:Taylor & Francis Ltd
ISBN:9780415213820

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Innehållsförteckning

1. Introduction 2. Marketing and morality: perspectives and issues 3. Exploring moral meaning in green marketing 4. Conventional companies 5. Social mission companies 6. Business - NGO collaboration 7. Green marketing and morality: evidence from three approaches 8. Amoralization, moralization, marketing and the natural environment9. Conclusions