Edited by David Vernet, Leotine de Wit

• 1. The Boutique and the Mass Market 2. The Shop as Market Space: The Commercial Qualities of Retail Architecture 3. The Vicissitudes of the Boutique: Introduction to the Case Studies and Interviews 4. Merchandising for Gatherers: Interview with Oep Schilling and Vincent Sturkenboom, G-Star 5. More than just Architecture: Interview with Eric Carlson, Louis Vuitton Case Studies Pfunds Molkerei, Dresden (1891). Kniže, Vienna (1905–13). Bally Shoe Shop, Paris (1928). Grayson, Seattle (1941). Olivetti Showroom, New York (1954). Retti Candle Shop, Vienna (1965). Flos Showroom, Milan (1968, 1976, 1984, 1990). MacLaren and Westwood, London (1971–80). Issey Miyake, Tokyo (1987). Comme des Garçons, New York (1988, 1998) and Various Locations (2004). 10 Corso Como, Milan (1991). Mandarina Duck, Paris (2000). Oki-ni, London (2000). Camper Temporary Shop ‘Walk in Progress’, Various Locations (2000). Australian Homemade Ice Cream, Amsterdam (2002). Duchi Shoe Shop, Scheveningen (2004)

Edited by David Vernet, Leotine de Wit

• 1. The Boutique and the Mass Market 2. The Shop as Market Space: The Commercial Qualities of Retail Architecture 3. The Vicissitudes of the Boutique: Introduction to the Case Studies and Interviews 4. Merchandising for Gatherers: Interview with Oep Schilling and Vincent Sturkenboom, G-Star 5. More than just Architecture: Interview with Eric Carlson, Louis Vuitton Case Studies Pfunds Molkerei, Dresden (1891). Kniže, Vienna (1905–13). Bally Shoe Shop, Paris (1928). Grayson, Seattle (1941). Olivetti Showroom, New York (1954). Retti Candle Shop, Vienna (1965). Flos Showroom, Milan (1968, 1976, 1984, 1990). MacLaren and Westwood, London (1971–80). Issey Miyake, Tokyo (1987). Comme des Garçons, New York (1988, 1998) and Various Locations (2004). 10 Corso Como, Milan (1991). Mandarina Duck, Paris (2000). Oki-ni, London (2000). Camper Temporary Shop ‘Walk in Progress’, Various Locations (2000). Australian Homemade Ice Cream, Amsterdam (2002). Duchi Shoe Shop, Scheveningen (2004)

Edited by David Vernet, Leotine de Wit

• 1. The Boutique and the Mass Market 2. The Shop as Market Space: The Commercial Qualities of Retail Architecture 3. The Vicissitudes of the Boutique: Introduction to the Case Studies and Interviews 4. Merchandising for Gatherers: Interview with Oep Schilling and Vincent Sturkenboom, G-Star 5. More than just Architecture: Interview with Eric Carlson, Louis Vuitton Case Studies Pfunds Molkerei, Dresden (1891). Kniže, Vienna (1905–13). Bally Shoe Shop, Paris (1928). Grayson, Seattle (1941). Olivetti Showroom, New York (1954). Retti Candle Shop, Vienna (1965). Flos Showroom, Milan (1968, 1976, 1984, 1990). MacLaren and Westwood, London (1971–80). Issey Miyake, Tokyo (1987). Comme des Garçons, New York (1988, 1998) and Various Locations (2004). 10 Corso Como, Milan (1991). Mandarina Duck, Paris (2000). Oki-ni, London (2000). Camper Temporary Shop ‘Walk in Progress’, Various Locations (2000). Australian Homemade Ice Cream, Amsterdam (2002). Duchi Shoe Shop, Scheveningen (2004)