Richard Andrews (Institute of Education, UK)

• 1. Introduction. 2. Aristotle’s Poetics and Rhetoric: narrative as rhetoric’s fourth mode 3. Persuasive forces: language, ideology and education. 4. Rhetoric in the university 5. Voice/text/pedagogy: re-reading the writing classroom. Pam Gilbert 6. Issues of audience: egocentrism revisited 7. On teaching non-fiction 8. Narrative, argument and rhetoric 9. Intertext or inner text? How children learn to read and talk together 10. A rhetoric of reading 11. Shakespeare’s rhetoric in Action 12. Reading across media: the case of Wuthering Heights 13. Weathertexts on Spanish, French and English language television 14. The power of a dress: the rhetoric of a moment in fashion. Bibliography Index

Richard Andrews (Institute of Education, UK)

• 1. Introduction. 2. Aristotle’s Poetics and Rhetoric: narrative as rhetoric’s fourth mode 3. Persuasive forces: language, ideology and education. 4. Rhetoric in the university 5. Voice/text/pedagogy: re-reading the writing classroom. Pam Gilbert 6. Issues of audience: egocentrism revisited 7. On teaching non-fiction 8. Narrative, argument and rhetoric 9. Intertext or inner text? How children learn to read and talk together 10. A rhetoric of reading 11. Shakespeare’s rhetoric in Action 12. Reading across media: the case of Wuthering Heights 13. Weathertexts on Spanish, French and English language television 14. The power of a dress: the rhetoric of a moment in fashion. Bibliography Index

Richard Andrews (Institute of Education, UK)

• 1. Introduction. 2. Aristotle’s Poetics and Rhetoric: narrative as rhetoric’s fourth mode 3. Persuasive forces: language, ideology and education. 4. Rhetoric in the university 5. Voice/text/pedagogy: re-reading the writing classroom. Pam Gilbert 6. Issues of audience: egocentrism revisited 7. On teaching non-fiction 8. Narrative, argument and rhetoric 9. Intertext or inner text? How children learn to read and talk together 10. A rhetoric of reading 11. Shakespeare’s rhetoric in Action 12. Reading across media: the case of Wuthering Heights 13. Weathertexts on Spanish, French and English language television 14. The power of a dress: the rhetoric of a moment in fashion. Bibliography Index