George Peter Cernada

• Chapter 1. AN INTRODUCTIONThe Why and How of this Book. The Modified Case Study Format. Summary of the Case Studies Chapter 2. CLOSING THE GAP BETWEEN RESEARCH AND PROGRAM ACTIONWhat Should We Know? The State of the Art of Research Utilization: A Commentary. Relevant Research Utilization Literature. Chapter 3. SETTING: "DON'T FORGET THIS IS A SMALL ISLAND"Remember, Taiwan Is a Small Island. Factors Facilitating the Taiwan Family Planning Program (with J. F. Tsai). Population and Family Planning Profile. Chapter 4. RESEARCH UTILIZATION IN AN ONGOING FAMILY PLANNING PROGRAM-George P. Cernada and T. H. SunIntroduction. Summary of Factors Favorable to Research Utilization. Reasons Why SomeResearch Was Not Utilized. Some Analysis of Favorable Factors. Dissemination of Results Internationally. Chapter 5. CASE STUDIES: Eight Cases and Discussion Suggestions #1 THE CASE OF THE MYSTERIOUSLY APPEARING CHILDSummary. Calendar of Events. Results. The Mysteriously Appearing Child. Commentary. Suggestions for Discussion. #2 SIZING UP THE NEWSPAPERSSummary. Background. Results. Commentary. Suggestions for Discussion. #3 HOW NOT TO PRICE ORAL CONTRACEPTIVESSummary. Tale of Three Townships. Results. Commentary. Suggestions for Discussion. #4 PASTING YOUR UMBRELLA BEFORE THE RAINSummary. Identifying the Need. Deciding to Do It and Getting the Money.Doing the Job. Interpreting the Research. Commentary. Suggestions for Discussion. #5 FREE OFFERS FOR A LIMITED TIME ONLYSummary. Reasons Why the Project Began. Results. Commentary. Suggestions for Discussion. #6 TODAY KAOHSIUNG, TOMORROW TAIWANSummary. The Need for Action. The Campaign. Results. Commentary. Suggestions for Discussion. #7 INCENTIVES: BEYOND FAMILY PLANNING — George P. Cernada and T. H. SunSummary. The Need for Action. Results. Commentary. Suggestions for Discussion. #8 SCIENTIFIC AMERICAN GOES ASIAN — George P. Cernada and T. H. Sun Summary. Determining Research Needs. The Classic Taichung Study. Use of the Results. Documentation and Dissemination. Commentary. Suggestions for Discussion. Chapter 6. SUMMARY OF FINDINGSCase by Case. Cross-Case Analysis. Chapter 7. COMMUNITY HEALTH EDUCATION IMPLICATIONSOverview. Improving Practice. Toward a Stronger Theoretical Base. APPENDIX A. EWCI RECOMMENDATIONS FOR RESEARCH UTILIZATIONSummary of recommendations from East-West Communication Institute's Conference on "Making Population-Family Planning Research Useful: The Communicator's Contribution" APPENDIX B. PRELIMINARY ANALYSIS OF MASS MEDIA: 1966-1970An internal memo to program administrators suggesting choices of mass media methods based on findings of three Island-wide sample surveys. APPENDIX C. MASS MAILING PROPOSALS: ICARP COUNTRIESA memo to the International Committee for Applied Research on Population (ICARP) to illustrate by Taiwan's experience, the possibilities for the use of mailing campaigns in Asian countries. Questions raised are answered. APPENDIX D. BIRTH SPACING INCENTIVE PLAN: TAICHUNGDescription of innovative project to provide incentives to couples to space between children for three-year periods. Pilot project was implemented in Taiwan in 1975. REFERENCES

George Peter Cernada

• Chapter 1. AN INTRODUCTIONThe Why and How of this Book. The Modified Case Study Format. Summary of the Case Studies Chapter 2. CLOSING THE GAP BETWEEN RESEARCH AND PROGRAM ACTIONWhat Should We Know? The State of the Art of Research Utilization: A Commentary. Relevant Research Utilization Literature. Chapter 3. SETTING: "DON'T FORGET THIS IS A SMALL ISLAND"Remember, Taiwan Is a Small Island. Factors Facilitating the Taiwan Family Planning Program (with J. F. Tsai). Population and Family Planning Profile. Chapter 4. RESEARCH UTILIZATION IN AN ONGOING FAMILY PLANNING PROGRAM-George P. Cernada and T. H. SunIntroduction. Summary of Factors Favorable to Research Utilization. Reasons Why SomeResearch Was Not Utilized. Some Analysis of Favorable Factors. Dissemination of Results Internationally. Chapter 5. CASE STUDIES: Eight Cases and Discussion Suggestions #1 THE CASE OF THE MYSTERIOUSLY APPEARING CHILDSummary. Calendar of Events. Results. The Mysteriously Appearing Child. Commentary. Suggestions for Discussion. #2 SIZING UP THE NEWSPAPERSSummary. Background. Results. Commentary. Suggestions for Discussion. #3 HOW NOT TO PRICE ORAL CONTRACEPTIVESSummary. Tale of Three Townships. Results. Commentary. Suggestions for Discussion. #4 PASTING YOUR UMBRELLA BEFORE THE RAINSummary. Identifying the Need. Deciding to Do It and Getting the Money.Doing the Job. Interpreting the Research. Commentary. Suggestions for Discussion. #5 FREE OFFERS FOR A LIMITED TIME ONLYSummary. Reasons Why the Project Began. Results. Commentary. Suggestions for Discussion. #6 TODAY KAOHSIUNG, TOMORROW TAIWANSummary. The Need for Action. The Campaign. Results. Commentary. Suggestions for Discussion. #7 INCENTIVES: BEYOND FAMILY PLANNING — George P. Cernada and T. H. SunSummary. The Need for Action. Results. Commentary. Suggestions for Discussion. #8 SCIENTIFIC AMERICAN GOES ASIAN — George P. Cernada and T. H. Sun Summary. Determining Research Needs. The Classic Taichung Study. Use of the Results. Documentation and Dissemination. Commentary. Suggestions for Discussion. Chapter 6. SUMMARY OF FINDINGSCase by Case. Cross-Case Analysis. Chapter 7. COMMUNITY HEALTH EDUCATION IMPLICATIONSOverview. Improving Practice. Toward a Stronger Theoretical Base. APPENDIX A. EWCI RECOMMENDATIONS FOR RESEARCH UTILIZATIONSummary of recommendations from East-West Communication Institute's Conference on "Making Population-Family Planning Research Useful: The Communicator's Contribution" APPENDIX B. PRELIMINARY ANALYSIS OF MASS MEDIA: 1966-1970An internal memo to program administrators suggesting choices of mass media methods based on findings of three Island-wide sample surveys. APPENDIX C. MASS MAILING PROPOSALS: ICARP COUNTRIESA memo to the International Committee for Applied Research on Population (ICARP) to illustrate by Taiwan's experience, the possibilities for the use of mailing campaigns in Asian countries. Questions raised are answered. APPENDIX D. BIRTH SPACING INCENTIVE PLAN: TAICHUNGDescription of innovative project to provide incentives to couples to space between children for three-year periods. Pilot project was implemented in Taiwan in 1975. REFERENCES

George Peter Cernada

• Chapter 1. AN INTRODUCTIONThe Why and How of this Book. The Modified Case Study Format. Summary of the Case Studies Chapter 2. CLOSING THE GAP BETWEEN RESEARCH AND PROGRAM ACTIONWhat Should We Know? The State of the Art of Research Utilization: A Commentary. Relevant Research Utilization Literature. Chapter 3. SETTING: "DON'T FORGET THIS IS A SMALL ISLAND"Remember, Taiwan Is a Small Island. Factors Facilitating the Taiwan Family Planning Program (with J. F. Tsai). Population and Family Planning Profile. Chapter 4. RESEARCH UTILIZATION IN AN ONGOING FAMILY PLANNING PROGRAM-George P. Cernada and T. H. SunIntroduction. Summary of Factors Favorable to Research Utilization. Reasons Why SomeResearch Was Not Utilized. Some Analysis of Favorable Factors. Dissemination of Results Internationally. Chapter 5. CASE STUDIES: Eight Cases and Discussion Suggestions #1 THE CASE OF THE MYSTERIOUSLY APPEARING CHILDSummary. Calendar of Events. Results. The Mysteriously Appearing Child. Commentary. Suggestions for Discussion. #2 SIZING UP THE NEWSPAPERSSummary. Background. Results. Commentary. Suggestions for Discussion. #3 HOW NOT TO PRICE ORAL CONTRACEPTIVESSummary. Tale of Three Townships. Results. Commentary. Suggestions for Discussion. #4 PASTING YOUR UMBRELLA BEFORE THE RAINSummary. Identifying the Need. Deciding to Do It and Getting the Money.Doing the Job. Interpreting the Research. Commentary. Suggestions for Discussion. #5 FREE OFFERS FOR A LIMITED TIME ONLYSummary. Reasons Why the Project Began. Results. Commentary. Suggestions for Discussion. #6 TODAY KAOHSIUNG, TOMORROW TAIWANSummary. The Need for Action. The Campaign. Results. Commentary. Suggestions for Discussion. #7 INCENTIVES: BEYOND FAMILY PLANNING — George P. Cernada and T. H. SunSummary. The Need for Action. Results. Commentary. Suggestions for Discussion. #8 SCIENTIFIC AMERICAN GOES ASIAN — George P. Cernada and T. H. Sun Summary. Determining Research Needs. The Classic Taichung Study. Use of the Results. Documentation and Dissemination. Commentary. Suggestions for Discussion. Chapter 6. SUMMARY OF FINDINGSCase by Case. Cross-Case Analysis. Chapter 7. COMMUNITY HEALTH EDUCATION IMPLICATIONSOverview. Improving Practice. Toward a Stronger Theoretical Base. APPENDIX A. EWCI RECOMMENDATIONS FOR RESEARCH UTILIZATIONSummary of recommendations from East-West Communication Institute's Conference on "Making Population-Family Planning Research Useful: The Communicator's Contribution" APPENDIX B. PRELIMINARY ANALYSIS OF MASS MEDIA: 1966-1970An internal memo to program administrators suggesting choices of mass media methods based on findings of three Island-wide sample surveys. APPENDIX C. MASS MAILING PROPOSALS: ICARP COUNTRIESA memo to the International Committee for Applied Research on Population (ICARP) to illustrate by Taiwan's experience, the possibilities for the use of mailing campaigns in Asian countries. Questions raised are answered. APPENDIX D. BIRTH SPACING INCENTIVE PLAN: TAICHUNGDescription of innovative project to provide incentives to couples to space between children for three-year periods. Pilot project was implemented in Taiwan in 1975. REFERENCES