Future of Global Business

Michael R. Czinkota is faculty member at the McDonough School of Business, Georgetown University and the University of Birmingham, U.K., where he holds the chair in Internationla Marketing.Masaaki Kotabe is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University. lkka A Ronkainen is a Professor in the McDonough School of Business, Georgetown University.

• 1. An International Marketing Manifesto Czinkota and Ronkainen 2. The Remarkable Performance of International Marketing in the Second Half of the 20th Century Czinkota and Samli 3. Freedom and International Marketing: Janis Joplin’s Candidacy as Patron of the Field Czinkota 4. Academic freedom for all in higher education; the role of the general agreement on trade in services Czinkota 5. Foreign Market Entry Mode of Service Firms: The Case of U.S. MBA Programs Czinkota, Grossman, Javalgi and Nugent 6. Positioning Terrorism in Management and Marketing: Research Propositions Czinkota, Knight, Liesch and Steen 7. An Analysis of the Global Position of US Manufacturing Czinkota 8. Export Promotion: A Framework for Finding Opportunity in Change Czinkota 9. International Information Cross-Fertilization in Marketing: An Empirical Assessment Czinkota 10. Shifts in International Marketing: A Delphi Study Czinkota and Ronkainen 11. An Evolutionary Stage Model of outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry Kotabe, Masaaki, Michael J. Mol, and Sonia Ketkar 12. Exploring Robust Design Capabilities, Their Role in Creating Global Products, and Their Relationship to Firm Performance Swan, K. Scott, Masaaki Kotabe, and Brent Allred