Michael Czinkota – författare
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11 produkter
International Marketing
Av Michael Czinkota, Ilkka Ronkainen m. fl.
Häftad, 2022
1153 kr
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Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines …
Future of Global Business
A Reader
Av Ilkka Ronkainen, Michael Czinkota
E-bok, 2011
2140 kr
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In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international …
Future of Global Business
A Reader
Av Ilkka Ronkainen, Michael Czinkota
E-bok, 2011
2094 kr
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In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international …
International Marketing
Av Michael Czinkota, Ilkka Ronkainen m. fl.
Häftad, 2011
1374 kr
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International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels.The book covers the entire range of …
Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
Av Michael Czinkota, Ilkka Ronkainen m. fl.
Häftad, 2009
271 kr
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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
As I Was Saying...Observations on International Business and Trade Policy, Exports, Education, and the Future
Häftad, 2012
271 kr
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With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the artistic touch by David Clark - an award winning and syndicated cartoonist - this exciting new title by Michael …
As the World Turns...Observations on International Business and Policy, Going International and Economic Transitions
Häftad, 2012
268 kr
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We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts and arguments? How does one develop a time frame and context for these issues? This book helps you to do so. Following on the heels of his …
Adjusting to the New World Economy
Häftad, 2022
326 kr
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Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of …
Future of Global Business
A Reader
Av Michael Czinkota, Ilkka Ronkainen
Inbunden, 2011
618 kr
Tillfälligt slut
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international …
International Marketing
Av Michael Czinkota, Ilkka Ronkainen
Häftad, 2012
1257 kr
Tillfälligt slut
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business …
Marketing Internacional
Av Michael Czinkota, Ilkka Ronkainen
Häftad, 2013
815 kr
Tillfälligt slut
Marketing Internacional; 10ª Ed. Se ha convertido en un texto necesario para quienes desean aprender o están inmersos en el ambiente del Marketing y los Negocios Internacionales.La adaptabilidad que han logrados los autores al entorno real hace de la lectura de este título, un aprendizaje dinámico …
