'The style of writing is very-readable and accessible. Data is presented well and linked to the wider issues. On the whole this book is both useful and user friendly for undergraduates and academics alike.' -Political Studies Review

• Introduction 1. 'Vote for Them': The Popular Press and the 1945 General Election 1.1 'Red Letters and Savings Scares': The Right Wing Press 1906-1935 1.2 The Growth of a Centre Left Popular Press 1.3 ' The National Socialists': The Tory Press and the 1945 Election 1.4 Never Again': The 1945 Election 1.5 'Among the Foremost Enemies of Mankind': The Popular Press 1945-51 2. George the Third - Or Time for a Change?': The Popular Press 1954-51 2.1 The Decline in Press Partisanship 1951-59 2.2 'Tories in a Ferment' 1962-63 2.3 'Sowing the Seeds of Discontent'; The Popular Pres and the Road to 1979 2.4 Exposing the Tory 'Black Record': The Labour Press in 1964 2.5 'Nominally Conservative': The Tory Press in 1964 2.6 'A Press Wot Lost It?' 3. Towards 'The Winter of Discontent': The Popular Press and the Road to 1979 3.1 'From Honeymoon to Divorce': Wilson and the Press 1964-70 3.2 'Smears and Forgeries' 1974: Political Reorientation 3.4 'A Winter's Tale' 1979: Political Reorientation (3) 3.5 A 'Sea Change' in Press Coverage 4 'Nightmare on Kinnock Street': Labour and the Tory Tabloids 1979-1992 4.1 A 'Loony Left': From Foot to Kinnock: 1979-87 4.2 Was it the Press Wot Won It?: The 1992 General Election 4.3 'A Double Whammy': Taxation and the Economy 4.4 The Sun Says ... 'Why I'm Backing Kinnock, by Stalin' 4.5 'A Nightmare on Kinnock Street' 4.6 'A Siege Mentality': The Effect on Labour and Kinnock 4.7 Tabloid Agendas 4.8 'Always a Bad Press?' Continuity, Change and the Reasons for Press Bias 4.9 Conclusion 5. 'Vote Conservative - Vote Blair': Labour and the Popular Press 1992-2003 5.1 'Nightmare on Major Street': An Anti-Conservative Press 5.2 Labour: From Smith to Blair 5.3 'Winning a Place in The Sun': Labour's Media Campaign 5.4 'Like Him, Shame About His Party': Press Coverage of Labour 1994-96 5.5 'The Press Backs Blair': The 1997 General Election 5.6 Why the Press Backed Blair 5.7 The Press Backs Blair Again: The 2001 Election and After 5.8 Conclusion 6. Conclusions 6.1 Depoliticisation or Politicisation? 6.2 Changes in Power, Circulation and Trust 6.3 From Good News from Politicians to Bad News from Journalists 6.4 A Right Wing Shift 6.5 From Fourth Estate to Fifth Column 6.6 A Tory Press Wot Won It?

'The style of writing is very-readable and accessible. Data is presented well and linked to the wider issues. On the whole this book is both useful and user friendly for undergraduates and academics alike.' -Political Studies Review

• Introduction 1. 'Vote for Them': The Popular Press and the 1945 General Election 1.1 'Red Letters and Savings Scares': The Right Wing Press 1906-1935 1.2 The Growth of a Centre Left Popular Press 1.3 ' The National Socialists': The Tory Press and the 1945 Election 1.4 Never Again': The 1945 Election 1.5 'Among the Foremost Enemies of Mankind': The Popular Press 1945-51 2. George the Third - Or Time for a Change?': The Popular Press 1954-51 2.1 The Decline in Press Partisanship 1951-59 2.2 'Tories in a Ferment' 1962-63 2.3 'Sowing the Seeds of Discontent'; The Popular Pres and the Road to 1979 2.4 Exposing the Tory 'Black Record': The Labour Press in 1964 2.5 'Nominally Conservative': The Tory Press in 1964 2.6 'A Press Wot Lost It?' 3. Towards 'The Winter of Discontent': The Popular Press and the Road to 1979 3.1 'From Honeymoon to Divorce': Wilson and the Press 1964-70 3.2 'Smears and Forgeries' 1974: Political Reorientation 3.4 'A Winter's Tale' 1979: Political Reorientation (3) 3.5 A 'Sea Change' in Press Coverage 4 'Nightmare on Kinnock Street': Labour and the Tory Tabloids 1979-1992 4.1 A 'Loony Left': From Foot to Kinnock: 1979-87 4.2 Was it the Press Wot Won It?: The 1992 General Election 4.3 'A Double Whammy': Taxation and the Economy 4.4 The Sun Says ... 'Why I'm Backing Kinnock, by Stalin' 4.5 'A Nightmare on Kinnock Street' 4.6 'A Siege Mentality': The Effect on Labour and Kinnock 4.7 Tabloid Agendas 4.8 'Always a Bad Press?' Continuity, Change and the Reasons for Press Bias 4.9 Conclusion 5. 'Vote Conservative - Vote Blair': Labour and the Popular Press 1992-2003 5.1 'Nightmare on Major Street': An Anti-Conservative Press 5.2 Labour: From Smith to Blair 5.3 'Winning a Place in The Sun': Labour's Media Campaign 5.4 'Like Him, Shame About His Party': Press Coverage of Labour 1994-96 5.5 'The Press Backs Blair': The 1997 General Election 5.6 Why the Press Backed Blair 5.7 The Press Backs Blair Again: The 2001 Election and After 5.8 Conclusion 6. Conclusions 6.1 Depoliticisation or Politicisation? 6.2 Changes in Power, Circulation and Trust 6.3 From Good News from Politicians to Bad News from Journalists 6.4 A Right Wing Shift 6.5 From Fourth Estate to Fifth Column 6.6 A Tory Press Wot Won It?