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• Section 1: Media Studies: Audiences, Industries, and Assessment 1. When is Meaning? Communication Theory, Pragmatism, and Mass Media Reception Klaus Bruhn Jensen Commentaries: Semiological Struggles John Fiske The Search for Media Meaning Horace M. Newcomb ;2. Media Use in Childhood and Adolescence: Invariant Change? Some Results from a Swedish Research Program Karl Erik Rosengren Commentaries: Children’s and Adolescents’ Media Use: Some Methodological Reflections Cecilia von Feilitzen Nothing Lasts Forever: Instability in Longitudinal Studies of Media and Society John P. Murray 3. Media Performance Assessment in the Public Interest: Principles and Methods Denis McQuail Commentaries: Atlas Shrugged: Assessing the Media Performance Assessment Domain Douglas Birkhead Into the Twilight Zone Jan Servaes 4. A Media Industry Perspective Jeremy Tunstall Commentary: Organizational Media Theory James A. Danowski Section 2: Public Opinion and Public Influence 5. Propaganda and American Ideological Critique J. Michael Sproule Commentaries: Propaganda Critique: The Forgotten History of American Communication Studies Garth S. Jowett Critical Rhetoric and Propaganda Studies Raymie E. McKerrow 6. The Theory of Public Opinion: The Concept of the Spiral of Silence Elisabeth Noelle-Newmann Commentaries: Reflections on the Spiral of Silence Mihaly Csikszentmihalti Silent Majorities and Loud Minorities Serge Moscovici 7. Setting the Media’s Agenda: A Power Balance Perspective Stephen D. Reese Commentaries: Reflecting on Metaphors Lee B. Becker Agenda-Setting: Power and Contingency D. Charles Whitney Section 3: Interpersonal Influence: Confrontation and Argumentation 8. The Episodic Nature of Social Confrontation Sara E. Newell and Randall K. Stutman Commentaries: Interpretive and Structural Claims About Confrontations Jospeh P. Folger Alignment Talk and Social Confrontation G. H. Morris 9. Strategies of Reasoning in Spontaneous Discourse Mary Louise Willbrand and Richard D. Rieke Commentaries: Reasoning as a Critical Thinking Skill Donald F. Tibbits Strategies of Reasoning Stephen Toulmin 10. Interpersonal Attraction and Attitude Similarity: A Communication-Based Assessment Michael Sunnafrank Commentaries: On the Paradigm That Would Not Die Arthur P. Bochner The generalizability of the Communication to Attraction Relationship to Intercultural Communication: Repulsion or Attraction? Steven T. McDermott Section 4: Leadership and Relationships 11. Cognitive Processes in Leadership: Interpreting and Handling Events in an Organizational Context Mark F. Peterson and Ritch L. Sorenson Commentaries: Leadership Research: Some Issues G. Lloyd Drecksel A Message-Centered Approach to Leadership Beverly Davenport Sypher