Häftad, Engelska, 1998
Selling Places
The Marketing and Promotion of Towns and Cities 1850-2000
Av Stephen Ward
Del i serien Planning, History and Environment Series
1006 kr
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Beskrivning
Produktinformation
- Utgivningsdatum: 1998-08-27
- Mått: 189 x 246 x 15 mm
- Vikt: 530 g
- Format: Häftad
- Språk: Engelska
- Serie: Planning, History and Environment Series
- Antal sidor: 288
- Förlag: Taylor & Francis Ltd
- ISBN: 9780419242406
Utforska kategorier
Recensioner i media
'Thoughtful, thorough and intellectually pleasing ... provides a historical perspective missing in earlier texts ... This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other "place selling" graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban
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