Selling Places

'Thoughtful, thorough and intellectually pleasing ... provides a historical perspective missing in earlier texts ... This is no dry and dusty academic tone or technocratic treatise on place marketing.' - Local Government Studies'A fascinating tour-de-force, which is a great addition to the literature on urban regeneration and local economic development. It should be a great help to anyone putting a marketing brochure together.' - Planning and Design'This book, both in content and style, was a pleasure to read. The text was delightfully illustrated with posters and other "place selling" graphics. Selling Places was a thoughtful study of how to market, and how not to market, communities.' - Ontario Planning Journal'The reader interested in the aesthetics of advertising over the years will find much of value in this work.' - Enterprise & Society'Ward's book, filled with delights, is beautiful, enjoyable and stimulating.' - H-Urban

• Foundations and Beginnings. Selling the Resort. Selling the Suburb. Selling the Industrial Town. Selling the Post-Industrial City. Conclusions. Index.