"This book provides a solid yet concise introduction to the field of health economics with an emphasis on its application to medicines. The aim of the book is to introduce the non-specialist reader to the theory as well as to the practice of health economics...recommended to anyone wishing to acquire a better, yet critical, understanding of this rapidly emerging field." Health Economist, University of York, The Pharmaceutical Journal, April 2004far as Pharmacoeconomics books go' this one is the nearest thing you'll get to 'un-put-down-able'." Medical Advisor & Pharmaceutical Physician, Pharmaceutical Physician, May 2004

• Basics of economics, health economics and pharmacoeconomics. The policy context for pharmacoeconomics. The economics of health care and health care systems. Pharmacoeconomics: an industry perspective. Disease management and programme budgeting and marginal analysis. Cost of illness studies. Approach to pharmacoeconomic analysis. Pharmacoeconomics and clinical trials. Modeling in health economics. Quality assurance in pharmacoeconomic analyses. Future directions.