Bokus
Richard Owen, Laura L. Brooks PhD - Answering the Ultimate Question, Inbunden

Inbunden, Engelska, 2008

Answering the Ultimate Question

How Net Promoter Can Transform Your Business

Av Richard Owen, Laura L. Brooks PhD

235 kr

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Beskrivning
Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Produktinformation
  • Utgivningsdatum: 2008-11-24
  • Mått: 160 x 236 x 28 mm
  • Vikt: 513 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 320
  • Förlag: John Wiley & Sons Inc
  • ISBN: 9780470260692
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Mer om författaren

The AuthorsRICHARD OWEN is CEO of Satmetrix. Satmetrix was instrumental in developing the concept of Net Promoter and is dedicated to helping organizations apply and benefit from this revolutionary approach using innovative technology and services. LAURA BROOKS, PhD, is vice president of research and consulting at Satmetrix. She is the acknowledged expert in applying the Net Promoter discipline at an operational level. Brooks has conducted and published over thirty studies on Net Promoter, customer loyalty, and word of mouth marketing.

Recensioner i media

"... this detailed and lengthy book... looks at ways in which companies' NPS ratings can be improved." (Research Magazine, February 2009) "The book covers the core process of capturing accurate data, using the results to investigate internal and customer-facing processes." (Quality World, September 2010)

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